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Burberry: London Fashion Week

Leave it to Christopher Bailey, President and Chief Creative Officer of British luxury brand Burberry to have his finger on the pulse of the very latest in fashion. He’s helped transform Burberry’s fortunes since 2001, establishing it as a cutting-edge brand for the 21st century, initiating ground-breaking fashion innovations.

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MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

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Colour Smudging by Hare and Bone

With Pride upon us and Festival season well under way, it’s good to ring the changes with your hair. SEEN loves walking about in London, just for the sheer creativity that Londoners and visitors alike display in their choice of hair colours.

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Gucci ‘Guccy’ Cool

Alessandro Michele’s latest stunning collection seems derived from the opulence and historical heritage of Italy itself. Almost outshining the work of the Renaissance masters Rubens and Caravaggio, Michele’s Cruise 2018 collection wowed a rapt celebrity audience in the Palatine Gallery, Florence. Drawing his inspiration from Mediterranean Roman and Greek culture, it’s evident that this influences much of Michele’s thought around extravagance symbolism and perfection.

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Matty Bovan: DIY Instinct

As a delightful contrast to haute couture and certainly an antidote to dullness in all its guises, the playful, DIY aesthetic currently emboldening much London style can be seen in the work of Matty Bovan. Though based in Yorkshire, the digital world in which we live ensures that Matty’s instinctual, textile-led style is having an influence in the capital.