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Photography On a Postcard at Photo London

Can there be any more perfect size for an artwork than a postcard? SEEN certainly thinks there’s a perfection to the format. With works from Bruce Gilden, Mark Power, David Hoffman, Dougie Wallace, Maggie Taylor, Karine Laval, Nick Brandt, Alison Jackson, David Titlow and Laura Pannack, there was sure to be something to entice everyone and it’s all in a splendid cause: all sales go to support the valuable work done by The Hepatitis C Trust.

Photography on a Postcard (POAP) offered fairgoers the unique opportunity to own a signed one-off edition by a world-renowned photographer for just £55.00. But there was a twist, the images were anonymous until after the sale. A list of photographers taking part was circulated prior to the sale but the images were only credited to the photographers at the end of The Fair. Priority to buy was given to those pre-registered online. The sale started after the Private View to give everyone an equal chance of getting their favourite picture. All the money raised goes to The Hepatitis C Trust’s campaign to eliminate hepatitis C from the UK by the year 2025.

Photography on a Postcard held an open call to give emerging talent a chance to exhibit alongside luminaries of the photographic world such as Bruce Gilden, Mark Power, David Hoffman, Dougie Wallace, Maggie Taylor, Nick Brandt, Paz Errazuriz, Scarlett Hooft Graafland, David Titlow, Alma Hasar, and Karine Laval. Ten percent of the photographs on sale will be selected from the open call by a judging panel, which will include photographers Homer Sykes, Lottie Davies and the Director of Photo London Fariba Farshad.

Art on Postcard has brought back “Photography on a Postcard” for a second year. They partnered with Photo London and were The Fair’s official charity partner this year.

Photo London
Somerset House