Categories DesignPosted on

Ferrari: Under the Skin at the Design Museum

This perfect capsule exhibition brings home yet again to SEEN the sheer grit and determination of the man behind Ferrari; one of the world’s iconic vehicle brands. Here is evidence (£140million of it) of Enzo Ferrari’s grand obsession: cars whose lines make them more akin to space rockets than anything earthbound. The factories in which they are created more like sterile operating theatres than noisy factories. The many design iterations reflect the eras in which they were created, blurring the lines between fashion and technology.

Always a brand associated with F1 racing and high-end celebrity consumerism, it is small wonder that the style of Ferrari – in whatever decade – sets the trend rather than following it. Famous clients such as Clint Eastwood and Brigitte Bardot helped make the brand synonymous with glamour.

The evolution of racing car design is well represented, from the Ferrari 5000F2 (1952) driven by Alberto Ascari to the Ferrari F!-2000 driven on winning form by Michael Shumacher.

SEEN was spellbound by the designs, technical renderings, and the handwritten notes by Enzo himself. Petrolheads will be gratified to see so many models under one roof and an exhaustive display of wind tunnel technology and the perfect engines. There is wonderful archival material under glass and fabulous photographs of Ferrari in the old days. Italians in London will be delighted no doubt by this exhibition honouring the achievements of their countryman. It surely stands as a benchmark in the history of automotive design.

designmuseum.org

The Design Museum
224-238 Kensington High Street
London
W8 6AG

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Categories NewsPosted on

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Categories Music, NewsPosted on

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Categories Food&DrinkPosted on

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