Categories ArtPosted on

Posturing: The Female Body in Fashion

The Ground Floor ProjectPosturing: Photographing the Body in Fashion was the first iteration of a three-part partnership with luxury online retailer THE OUTNET.COM. The exhibition brought together diverse photographers, whose images pushed the boundaries of fashion image-making, connected by a shared interest in posture, gesture and pose. The viewer was challenged to consider both the body’s role in the construction of a fashion photograph and its effect on the presentation of the garment itself.

Blommers & Schumm

Work by celebrated photographers such as Coco CapitanCharlie EngmanJohnny DufortMarton Perlaki and Zoe Ghertner amongst others was on display alongside seminal, specially commissioned editorial images from the magazine archives of British VogueAnOtheri-DInterviewThe GentlewomanDouble and Self Service.

The show deconstructed the processes and inspirations behind the images into five thematic sections, each examining a different element within the creative process: casting, styling, location, props, and art direction. Intimate correspondence between the creative teams and examples of the behind-the-scenes stages in the development of the final work provided a rare glimpse into the processes of fashion image-making.

Marton Perlaki

Exhibiting Photographers were Johnny Dufort, Charlotte Wales, Coco Capitan, Lena C. Emery, Brianna Capozzi, Tyrone Lebon, Marton Perlaki, Charlie Engman, Pascal Gambarte, Tim Elkaïm, Estelle Hanania, Andrea Artemisio, Reto Schmid, Bibi Cornejo Borthwick, Blommers and Schumm, Zoe Ghertner, Hanna Moon, Joyce NG, Suffo Moncloa and Casper Sejersen. The exhibition was curated by Holly Hay, who is an independent image director and Art Buyer at Dazed Media Studio, and Shonagh Marshall, who is an independent London-based fashion curator and archivist.

Pascal Gambarte

The exhibition was in collaboration with THE OUTNET and was the first instalment of a three-part creative partnership with the brand. The second part, a specially commissioned film entitled Filming the Body in Fashion, will be launched in December with an exclusive screening event at Art Basel in Miami Beach.

The third and final instalment will take the form of a book entitled Posturing: Writing the Body in Fashion. Published by Self Publish, Be Happy, it will examine the way in which the different mediums of photography, film and print capture and explore the body in fashion and will be available for sale from March 2018, with a launch event held in Hong Kong during Art Basel. SEEN looks forward to reviewing it. Watch this space…

The Ground Floor Project

Seen this week

Categories ArtPosted on

House of Vans London X Studio PSK: Let There be Light

One of SEEN’s favourite venues is House of Vans in Waterloo, the skate park and cultural space bar none. We hear that until 17th December 2017 House of Vans London has partnered with Studio PSK, award-winning London-based design and creative studio, to transform Tunnel 1 into a shifting, multicoloured lighting installation open to the public.

Categories Food&DrinkPosted on

aqua kyoto: A Christmas Alternative

If the thought of Christmas with its attendant indulgences makes you long for the cuisines of other countries, then have a look at the winter menus on offer from aqua kyoto. A feast for the eyes as well as the stomach they have a lunch menu offering – essentially elevated bento boxes, which are as …

Categories DesignPosted on

Dinny Hall: A Shining Star

SEEN had the privilege recently, of hearing iconic jeweller Dinny Hall speak about her life and career in jewellery and design. She started off in the seventies when jewellery didn’t have the profile it has now, so in that sense she was very much a pioneer. She hung out with the cool musicians of the …