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Posturing: The Female Body in Fashion

The Ground Floor ProjectPosturing: Photographing the Body in Fashion was the first iteration of a three-part partnership with luxury online retailer THE OUTNET.COM. The exhibition brought together diverse photographers, whose images pushed the boundaries of fashion image-making, connected by a shared interest in posture, gesture and pose. The viewer was challenged to consider both the body’s role in the construction of a fashion photograph and its effect on the presentation of the garment itself.

Blommers & Schumm

Work by celebrated photographers such as Coco CapitanCharlie EngmanJohnny DufortMarton Perlaki and Zoe Ghertner amongst others was on display alongside seminal, specially commissioned editorial images from the magazine archives of British VogueAnOtheri-DInterviewThe GentlewomanDouble and Self Service.

The show deconstructed the processes and inspirations behind the images into five thematic sections, each examining a different element within the creative process: casting, styling, location, props, and art direction. Intimate correspondence between the creative teams and examples of the behind-the-scenes stages in the development of the final work provided a rare glimpse into the processes of fashion image-making.

Marton Perlaki

Exhibiting Photographers were Johnny Dufort, Charlotte Wales, Coco Capitan, Lena C. Emery, Brianna Capozzi, Tyrone Lebon, Marton Perlaki, Charlie Engman, Pascal Gambarte, Tim Elkaïm, Estelle Hanania, Andrea Artemisio, Reto Schmid, Bibi Cornejo Borthwick, Blommers and Schumm, Zoe Ghertner, Hanna Moon, Joyce NG, Suffo Moncloa and Casper Sejersen. The exhibition was curated by Holly Hay, who is an independent image director and Art Buyer at Dazed Media Studio, and Shonagh Marshall, who is an independent London-based fashion curator and archivist.

Pascal Gambarte

The exhibition was in collaboration with THE OUTNET and was the first instalment of a three-part creative partnership with the brand. The second part, a specially commissioned film entitled Filming the Body in Fashion, will be launched in December with an exclusive screening event at Art Basel in Miami Beach.

The third and final instalment will take the form of a book entitled Posturing: Writing the Body in Fashion. Published by Self Publish, Be Happy, it will examine the way in which the different mediums of photography, film and print capture and explore the body in fashion and will be available for sale from March 2018, with a launch event held in Hong Kong during Art Basel. SEEN looks forward to reviewing it. Watch this space…

The Ground Floor Project  www.instagram.com