Categories GuidePosted on

Soho Speaks: Other/shop

While Soho is rightly famous for the many brands that make their home there, it’s important to remember that the area also has many small independent shops, to whom the bigger brands look for style direction. One such is the award-winning The OTHER/shop.

When SEEN visited recently, as part of the Soho Speaks series, it was to see a wonderful installation by talented artist Mehrnoosh Khadivi in the window – an intricate macramé throne entitled WHEN WE WERE QUEENS, and to hear an inspiring call to action by founder Matthew Murphy who feels passionate about a small retailer keeping a presence in the rapidly changing Soho environment. While it’s true to say that OTHER/shop has a thriving online presence, Matthew is keen to nurture a real relationship with loyal customers and collaborators alike who physically visit the shop. It’s as much about fostering a real community spirit as it is about selling cutting-edge design.

It is literally not just all about the money. It was SEEN’s impression that Matthew and partner Kirk Beattie took the idea of sustainability to the limit. Not just in the ethical sense about suppliers and working conditions but also nurturing the talented designers who sell their wares in their shop. The clothes are well-made, destined to be in wardrobes for years. This is witty, understated, androgynous chic that will endure. SEEN particularly loved the denim.

You have the sense that the OTHER/shop will remain a small but perfectly formed enterprise, perfectly able to reinvent itself with the times, but fêted in the same way that bigger and perhaps less accessible brands are. Where else could you go into a clothes shop and talk in such an informal way with the founder? SEEN found it very refreshing, this combination of indie design and down-to-earth approachability. Let’s hope others adopt the model, it’s what gives Soho its unique character, despite the inroads made by bigger brands in recent years. Long live OTHER/shop.

3 Berwick Street

Seen this week

Categories ArtPosted on

Posturing: The Female Body in Fashion

The Ground Floor Project, Posturing: Photographing the Body in Fashion was the first iteration of a three-part partnership with luxury online retailer THE OUTNET.COM. The exhibition brought together diverse photographers, whose images pushed the boundaries of fashion image-making, connected by a shared interest in posture, gesture and pose. The viewer was challenged to consider both the body’s role in the construction of a fashion photograph …

Categories ArtPosted on

Art on a Postcard Presents: Secret Auction 2017 for the Hepatitis C Trust

After the success of last year’s auction, which raised over £75,000, The Hepatitis C Trust’s Art on a Postcard Secret Auction returns for its 4th year. Guests at the private view on the 14th November at Unit London, included Sadie Frost, Alan McGee, Charlie Brooks, Dougie Wallace, David Harrison, Benjamin Murphy and Rowan Newton. World renowned …

Categories MusicPosted on

Omar Souleyman Releases ‘To Syria, With Love’

SEEN cannot believe that she hasn’t listened to anything by the great Omar Souleyman, before. He started out as a wedding singer in his native Syria before re-locating to Turkey six years ago to escape the civil war. Since then he’s toured the globe, collaborated with Björk and Four Tet, performed at the Nobel Peace Prize …