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Soho Celebrating London Fashion Week with London College of Fashion

SEEN has been here, there and everywhere this week, what with London Fashion Week and the London Design Festival coinciding, but was determined not to miss a glimpse of the #DRAWFASHION exhibition that was going on at 18 Broadwick Street, Soho. The pop up, supported by West End Real Estate Investment Trust Shaftesbury displayed recent work by students to great effect. What surprised SEEN was how innovative some of the techniques were, particularly the use of collage, and the lack of those tall, impossibly thin shapes that so often characterise fashion illustration.

The colours were bright and the bodies depicted clearly drawn from reality in many cases, bringing new fashion talent to the public eye rather than just the sometimes rarefied (and presumably already knowledgeable) fans of fashion illustration.

This was the third year of the #DRAWFASHION competition and it was supported by the UK’s leading independent art supply retailer Cass Art, who have a shop close to the #DRAWFASHION event, in Berwick Street. They provided three vouchers worth £1000 to the winners of this year’s competition.

#DRAWFASHION is the concept of Rob Phillips, artist and Creative Director of the School of Design and Technology at London College of Fashion UAL. He commented: ‘Through drawing we can move design on; personify style, mood, make a statement; progress traditions and construct new worlds to push fashion forward.’