Categories DesignPosted on

Monc Sunglasses: Modern Classics

SEEN is rather taken with this British brand that epitomises old-school glamour with modern design sensibility. The company was founded last year by product, interior and spatial designer Freddie Elborne who clearly delights in celebrating the process that goes into the creation of these beauties while taking pride in those who do the creating. Designed in London and hand-crafted in Italy by traditional family businesses, then finished in London in beautiful naturally tanned leather cases that can also be personalized, we’re talking future fashion heirlooms here.

Monc values quality, provenance and ethical production; the polar opposite of disposable fast fashion. The collection is based on different creative areas around Europe: Kallio, London Fields, Gràcia, Södermalm, and Kreuzberg. Artist Elsie Evans has painted designs corresponding with each district on micro-fibre cleaning cloths, which also include the story of each area.

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www.monclondon.com

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