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Dior Doyenne: The Pioneer Women of Maria Grazia Chiuri

How time flies. It’s been barely a year since Chiuri launched her wondrous fairytale gowns and here she is transporting a rapt audience to the Calabasas desert for her cruise collection for Dior. Delightfully away from the urban sprawl of LA, Chiuri’s Pioneer Women bestrode the virgin sand, channelling Georgia O’Keefe, earthy tones, the fierce world of nature, a certain outlaw vibe, and embodying a side of America that one doesn’t often see. Hard to imagine, then, that Calabasas is a step away (in American terms) from the glitz and glamour of Los Angeles; a reminder that ‘civilised’ America lives side by side with its primal open spaces.




The simple, modest wardrobe of Georgia O’Keefe was enhanced by fringes and embroideries that lend themselves easily to the nature motifs that Chiuri has been developing in her work. The clothes look elegant, easy to wear and are effortlessly stylish. Less to do with the way women are objectified by others, Chiuri is keen that women take up the challenge of defining themselves.



The designer comments: ‘Now, fashion has to translate these elements in a contemporary language, and sometimes it’s not so easy.’ There’s no doubt that the Pioneer look is a bold one and it contrasts delightfully with the delicacy one usually associates with Dior. At last, the modern woman can truly have it all.


Photography courtesy Dior