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B London Boutique: Anna Grotkamp

Anna Grotkamp’s B London Boutique is a one-stop shop that gets the biggest celebrity names ready for their holidays throughout the year, with clients ranging from Naomi Campbell to Kourtney Kardashian. Taking inspiration from her love of high-end swimwear and luxury spa experiences, Anna founded B London Boutique.


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Anna was inspired to start B London Boutique due to her love of travelling and the inability to find luxury swimwear and summer-wear all year round. Anna found that department stores had a limited selection and the high street had next to nothing, so Anna wanted to create a space which embodied summer 24/7 whilst also bringing her favourite labels from LA and Australia to the UK. Anna loves discovering new brands abroad and helping them debut in the UK, with B London Boutique being the first to stock them. B London Boutique has also expanded into Ibiza with a shop that features all the best swimwear and accessories that anyone might need whilst on holiday.

Beach Bunnies.. grab your @beachbunnyswimwear at B London Ibiza.. exclusively the only place on the White Isle to stock it 🌴

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Anna is not only a successful shop owner, but she’s also an experienced buyer who’s created an aspirational brand which celebrities and consumers alike align themselves with. SEEN was lucky enough to catch up with her recently to chat:

SEEN: Anna, being so well-travelled, you see everything. What is it you look for in swimwear, for example?

Anna Grotkamp: We always look for something that fits well, has good quality and has something unique about it. The fit is the most important aspect for us, as it’s the only time you are wearing the least in public and we want our customers to feel confident.

S: Is it your intention for the pieces that you stock to last a good while? In that sense, are they ‘classic’?

AG: Most definitely. Quality is one of the key factors for us as our brands are all luxury and the price has to match the quality. We have key classics all year round, as well as trend-driven pieces.

S: Are fairtrade and eco-consciousness a part of the brands that you select?

AG: Yes! Fortunately, more and more brands are now becoming more eco-friendly by using recycled fabrics, such as Mara Hoffman. This is very important to us and our customers.

S: When working with your celebrity clients, do they have a clear idea of what they want or do they look to you for inspiration?

AG: It can vary from client to client! Some come in knowing exactly what they want or have seen pieces on our Instagram, others like the full personal stylist experience. If we have a delivery of new products we know our celebrity clients would like, we always contact them personally and let them know and usually they’ll come in and try. There have been times where we have picked key pieces that we know would suit their style, and have driven to Heathrow Airport to meet them as they board their flight!

S: You’ve got a day off (surely a rare occurrence!) You’re in London, where do you go?

AG: Ha ha – it’s very rare but I’d usually start the day with breakfast at a nice cafe (Tried & True Putney or Alma Cafe in Barnes), then go on a shoe and bag shopping spree to Liberty’s or Selfridges – followed by cocktails at Shoreditch House or The Ned, and an early night!

B London Boutique
16 Barnes High Street
SW13 9LW

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