Categories NewsPosted on

Mixing One Million Gin & Tonics for World Malaria Day


SEEN has heard glorious news on the charitable front: to coincide with World Malaria Day on 25th April, Fever-Tree is aiming to mix 1 million G&Ts globally, committing to donate 20p from each drink to Malaria No More UK. Supported by limited edition collared bottles of Fever-Tree tonic water, which will be available throughout the month of April in selected retailers, the campaign is rooted in a shared desire to end malaria and will result in a guaranteed donation of £200,000 to the charity.



Quinine is integral to Fever-Tree as one of the key ingredients in our tonic waters, and it has long been associated with the fight against malaria. Many of the communities where we source our ingredients experience the devastating effects of malaria so it’s remains important to us to support Malaria No More UK as it continues to fight, treat and prevent the spread of this disease.” commented Tim Warrillow, Fever-Tree Co-Founder and CEO.

Namibia. Mother & child with a net © Zute Lightfoot
Namibia. Mother & child with a net © Zute Lightfoot
Ghana. Kofi Pkaredo basket weaver and logo board © Geoff Ward
Ghana. Kofi Pkaredo basket weaver and logo board © Geoff Ward
Ghana. Humu Haruna 9 months pregnant with new net © Geoff Ward
Ghana. Humu Haruna 9 months pregnant with new net © Geoff Ward
Ghana. Community education about net usage © Arabella Gilchrist
Ghana. Community education about net usage © Arabella Gilchrist
Ghana. 3 generations of family © Geoff Ward
Ghana. 3 generations of family © Geoff Ward

Around half of the world’s population is impacted by malaria, and it is thought to have killed more people than any other disease in history. Still a major killer that claims the life of a child every two minutes, the disease impacts many of the communities where Fever-Tree sources the natural ingredients used in its drinks. The Democratic Republic of Congo, where Fever-Tree source the quinine, and Nigeria where some of its ginger is sourced are examples of two countries that suffer the highest death rates from the disease. So what are you waiting for? Get mixing your G&T. Make SEEN’s a large one. Let’s help put an end to malaria. Show your support and join Fever-Tree in raising a G&T on 25th April.

Follow @malarianomoreuk  

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?