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Truly Scrumptious: Naughty by Nature ‘Free From Festival’ Pop Up

When food is free from gluten, dairy and other substances that we take for granted in our daily diet, it doesn’t have to mean free from taste, texture and pleasure. Thus was the Naughty by Nature Pop Up born. Bringing ‘free from’ foods into the mainstream and away from its slightly jaded persona of worthy and good for you (but somehow lacking in appeal and flavour).

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It is of course vital for some people who suffer from coeliac disease or who experience intolerance of lactose, wheat etc., that they have a range of options. SEEN got chatting to Allie of award-winning blog, Life With My Little Duck, and her mother Mandy. Allie has had coeliac disease from the age of 2 (when there were few products off the shelf) so Mandy always cooked from scratch. Allie’s own daughter (3) has a range of allergies so Allie set up her recipe blog to help other parents cook healthy, tasty meals free from the ingredients that can cause so many problems. Both ladies were very impressed with the Pop Up.

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What was so refreshing about the food is that it was all so delicious. SEEN challenges anyone who thinks that ‘free from’ food is dull and tasteless to come and check it out for themselves on May 29th. There was literally something for everyone: Toshka (country food for veggies and non-veggies), Pomodoro E Basilico (Italian home-made artisan vegan food) and Cake and Cucumber (food inspired by East Africa). While SEEN was there, we checked out the beautiful flowers by Bloomon, who specialise in simple arrangements that let the flowers speak for themselves.

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London Promoter Tony Moore (The Bedford in Balham) says: “I have been to every free-from festival event and have loved the unique mix of delicious healthy food and drinks, so when I heard about Naughty By Nature, I knew this was going to be a bar unlike any other. I can’t wait for it to open.”

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As the weather warmed up, cooling cocktails were on hand, freshly made with all ingredients selected or produced uniquely for Naughty by Nature to exclude artificial additives, colours and flavours, high fructose, corn-syrup and unnecessary sugar. There were burgers, gorgeous raw desserts and delicious snacks, freshly cooked and prepared. SEEN tried the Elderflower Fizz cocktail (refreshing and sweet) and the Forbidden Forest cocktail (which packed quite a punch). She also loved the raw date dessert topped with a vivid slice of dried tangerine. Scrumptious and healthy, what’s not to love? The Pop Up will be arriving later in the summer, so watch this space for more details. Meanwhile, check Naughty but Nature’s bar out at the Free From Festival on May 29th at Old Spitalfields Market. SEEN will be in attendance to try the other cocktails – strictly for research purposes, you understand…

Old Spitalfields Market
16 Horner Square
E1 6EW


Photography Hannah Green