Categories DesignPosted on

Showtime: Jaime Hayon and BD Barcelona at Milan Design Week 2017

Last year was the 10th anniversary of the launch of the Showtime furniture line. It was a great series. For this season, acclaimed designer Jaime Hayon has been working with the Spanish brand BD Barcelona Design and relaunched new versions. Designs have been revamped with new materials, fabrics and finishes. As ever, Hayon’s quirky, fun take has been embodied in a line that has lots of personality. From 2006 to 2010 Showtime had a distinct style contrasting classicism and modernity. The inspiration was MGM musicals, and the new versions are presented in 2017’s Milan Design Week.



SEEN saw the Multileg Cabinet in 2016 at BD Barcelona’s Clerkenwell showroom. It is a showstopping modular, multi-purpose and multi-leg cabinet with several possibilities of leg design inspired by different styles. It supports multiple configurations and offers optional accessories for the interior.


For 2017, more Showtime pieces have been released including the Lounger, which has the elegance of the series, the comfort that is required in this type of armchair and the unmistakable seal of Hayon’s unique design style. The Lounger comes in a new range of materials too, including leathers from the Panama, Florida and Vintage collections, and various fabric colours, as does the Low Lounger: a new version with the lowest backrest, specially designed for the contract market and with the unmistakable Hayon style. The curved wooden frame is comfortable thanks to the padded seat, back and sides.



BD Barcelona Design thought it is time to realise a new version that is stripped right back but complements the original design. It is called Showtime Nude and has wooden legs and really is almost naked. It is slightly retouched but visibly more organic in form. The new chair comes with different finishes in natural or stained wood, and a simple cushion as the only accessory.