Categories FashionPosted on

SixtyNinety Launches at Lights of Soho

SEEN had the pleasure of seeing some rather fabulous new swimear and activewear at our favourite art gallery and members’ club last Thursday. Amid the neon art and a host of Anna Laurini paintings, the lovely models displayed the pieces by SixtyNinety to their best advantage. SEEN particularly liked the activewear.

If you didn’t know, the SixtyNinety brand name was inspired by the classic myth of 60-90cm as a woman’s ideal body measurements. The founders of SixtyNinety – two best friends from Brazil, believe that every woman’s body is beautiful and naturally unique so they made it their mission to bypass that limit. They want to create and develop a community of empowered women who wish to pursue a healthy, balanced life.

SixtyNinety was born in Brazil and raised in London. Their goals are fairness, in that products are made according to Fair-Trade guidelines. Both textiles and clothing production is 100% made in Brazil, in small factories that pay their employees – mostly women – a fair wage; Quality, in that textiles used in their products are of exceptional quality, ensuring the durability and comfort of the activewear. They use high-tech fabrics that provide comfort and support while contouring and enhancing the body’s curves. They constantly monitor products to make sure they only offer apparel that meets their high quality standards; and empowerment in that SixtyNinety is a company run by women for women. They are a brand constantly focused on motivating women to reach their goals.

The garments are made with high tech Fluity CO2 fabric that is manufactured with Amni Soul Eco – the first biodegradable synthetic yarn in the world. SixtyNinety’s packaging is also made with recyclable products in line with their vision to make as little impact as possible on the environment.

SixtyNinety_Absinthe_Amazon_£60 SixtyNinety_Absinthe_Burgundy_£60 SixtyNinety_Bellini_Amazon_£62 SixtyNinety_Caipirinha_Burgundy_£62 SixtyNinety_Caipirinha_Tropical_£62

If that isn’t enough to pique your interest, read what the team behind SixtyNinety has to say on maintaining a healthy lifestyle:

Daniela – Founder
Background: Journalism and media manager for kickboxing premier league
Workout of choice: Kitesurfing
A place: RIO – It is a city that everybody seems to be on an endless holiday
Fit Advice: Don’t overthink about working out, just get up and go

Aline – Founder
Background: Business graduate and travelled the world as a model
Workout of choice: I love doing classes, so my workout never falls into a routine
A place: Barcelona – for its unique vibe
Fit Advice: To have a balanced diet, to allow your body to rest – good sleep is as important as a good workout

Vanusa – Partner
Background: Fashion industry
Workout of choice: Heavy weights – the best thing for your body
A place: London – just love everything about it
Fit Advice: Lift heavy, eat clean and sleep loads

Currently available online, it can only be a matter of time before SixtyNinety is available in London shops. You saw them here first.

www.sixtyninety.com

Seen this week

Categories MusicPosted on

Freeman Releases ‘Lay On’

West London-based singer-songwriter and abstract artist, FREEMAN released his debut single on Catapult Records on the 22nd of September 2017. SEEN has been listening and enjoying the chilled-out vibe.

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.