Categories FashionPosted on

SixtyNinety Launches at Lights of Soho


SEEN had the pleasure of seeing some rather fabulous new swimear and activewear at our favourite art gallery and members’ club last Thursday. Amid the neon art and a host of Anna Laurini paintings, the lovely models displayed the pieces by SixtyNinety to their best advantage. SEEN particularly liked the activewear.

If you didn’t know, the SixtyNinety brand name was inspired by the classic myth of 60-90cm as a woman’s ideal body measurements. The founders of SixtyNinety – two best friends from Brazil, believe that every woman’s body is beautiful and naturally unique so they made it their mission to bypass that limit. They want to create and develop a community of empowered women who wish to pursue a healthy, balanced life.

SixtyNinety was born in Brazil and raised in London. Their goals are fairness, in that products are made according to Fair-Trade guidelines. Both textiles and clothing production is 100% made in Brazil, in small factories that pay their employees – mostly women – a fair wage; Quality, in that textiles used in their products are of exceptional quality, ensuring the durability and comfort of the activewear. They use high-tech fabrics that provide comfort and support while contouring and enhancing the body’s curves. They constantly monitor products to make sure they only offer apparel that meets their high quality standards; and empowerment in that SixtyNinety is a company run by women for women. They are a brand constantly focused on motivating women to reach their goals.

The garments are made with high tech Fluity CO2 fabric that is manufactured with Amni Soul Eco – the first biodegradable synthetic yarn in the world. SixtyNinety’s packaging is also made with recyclable products in line with their vision to make as little impact as possible on the environment.

SixtyNinety_Absinthe_Amazon_£60 SixtyNinety_Absinthe_Burgundy_£60 SixtyNinety_Bellini_Amazon_£62 SixtyNinety_Caipirinha_Burgundy_£62 SixtyNinety_Caipirinha_Tropical_£62

If that isn’t enough to pique your interest, read what the team behind SixtyNinety has to say on maintaining a healthy lifestyle:

Daniela – Founder
Background: Journalism and media manager for kickboxing premier league
Workout of choice: Kitesurfing
A place: RIO – It is a city that everybody seems to be on an endless holiday
Fit Advice: Don’t overthink about working out, just get up and go

Aline – Founder
Background: Business graduate and travelled the world as a model
Workout of choice: I love doing classes, so my workout never falls into a routine
A place: Barcelona – for its unique vibe
Fit Advice: To have a balanced diet, to allow your body to rest – good sleep is as important as a good workout

Vanusa – Partner
Background: Fashion industry
Workout of choice: Heavy weights – the best thing for your body
A place: London – just love everything about it
Fit Advice: Lift heavy, eat clean and sleep loads

Currently available online, it can only be a matter of time before SixtyNinety is available in London shops. You saw them here first.

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?