Categories FashionPosted on

Gucci’s SS17 Eyewear Collection: A Hungarian Dream

Gucci’s exclusive video by Canadian photographer Petra Collins is dedicated to Gucci’s Spring/Summer 2017 collection of eyewear. In it, she transports us on a surreal voyage to the beautiful rural landscapes and interiors of the artist’s native Hungary, sharing with us her memories and places of her childhood; creating a world where everything is not quite at it seems… a window into a rural Hungarian family life soon gives way to a fantastical dream.

The artist is known for her dreamy images of women, which line up nicely with the aesthetic of Gucci’s head designer Alessandro Michele, who has imagined a whimsical portrayal of family life where two kids, who happen to be Petra’s cousins, go on a surreal voyage, abandoning reality for an eccentric dream, going from the countryside to a traditional Budapest bathhouse.

The video starts with the kids stealing grandma’s oversized eyeglasses. That takes them into a world of colourful dreams, displaying the brand’s outrageous new ‘Hollywood Fever’ eyewear collection: stunning models with crystal clusters, such as cat’s eye sunglasses, oversized acetate sunglasses with studs, and round-frame acetate sunglasses.






Check the complete ‘Hollywood Fever’ collection here.

Seen this week

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.