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Versus Versace: Rock ‘n’ Roll Lion

The second, more streetwise brand of Versace, Versus Versace’s AW17 catwalk collection embodies what it is to be young, free and alive, into rock ‘n’ roll, patterns, and wild monochrome prints. The brand is informed as much by punk sensibilities as it is by a sense of sporty rebellion and a feeling of doing it for yourself. The brand is epitomised by the lion’s head – a symbol of fierce independence, and echoes Versace’s reputation as a rock ‘n’ roll designer to the stars of the 80s; Elton John and Michael Jackson.

The diffusion label was created in 1989 under the guidance of Donatella Versace. Black leather, zips and texture, bold graphics in monochrome combined with stripes, magenta and blue displayed the signature hard edge of Versus Versace for AW17, but there were softer hues of baby blue and pink in the knitwear and a space age metallic vibe. Cinched waists made for elegant silhouettes and structured shoulders created a must-have look for the Club Kids.

Informing, and being informed by, what young people wear on the streets and style for themselves, Versus Versace remains a touchstone of chic ready-to-wear.

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