Categories FashionPosted on

Sadie Williams: Craft and Modernity


Long-time SEEN favourite Sadie Williams designs and creates fashion that is textile-driven, with exquisite craft that is resolutely modern. Her signature look is often described as tomboyish, though mature with a feminine edge, through the use of metallic shimmer and sparkle.

Her AW17 Collection veers from muted greys to bold yellows and reds, often with geometric detailing. Eminently wearable and bold enough to stand out on London’s catwalks, the clothes are true collectors’ items. A garment by Sadie Williams will last you for years and will never date. SEEN’s personal favourite was the black coat with blue and red stripe detailing on the cuffs, collar and oversized pockets.

Graduating from the CSM MA Fashion course in 2013, Williams rapidly became a Selfridges ‘Bright Young Thing’ and was featured in the Design Museum’s 2014 ‘Designs of the Year Exhibition’. She has worked for designers Marc by Marc Jacobs, JW Anderson and Katie Hillier as well as many stylists, undertaking work for Vogue Festival, Manchester Art Gallery, Barbie and a collection for & Other Stories.

The recipient of NEWGEN sponsorship since AW15, Williams now has a schedule at LFW and maintains showrooms for PFW. Excitingly, she was absorbed into the Swarovski Collective 2017, meaning that her singularly innovative textile designs will incorporate crystals. SEEN can’t wait.















Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?