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Rock the Strand: a Showcase for London’s Emerging Talent

SEEN will be in attendance for the inaugural showcase of the best musical talent to emerge in London. Kicking off on the 23rd February, Rock the Strand will take place on the fourth Thursday of every month in the Strand Palace Hotel’s newly refurbished Lounge Bar. It will be free to attend and revellers will be able to enjoy tipples from the bar’s extensive menu. The Strand Palace Hotel is rapidly becoming a go-to destination for music, food and cocktail lovers, making it an exciting place to stay.

David MacRae, General Manager said: “We’re so excited about the launch of Rock the Strand! As well as providing added value for our customers, we want to give upcoming artists a platform to showcase their talents and shine a spotlight on some of the best new acts around.”

Tony Moore, who has had a long and eclectic career in the music business, will curate the show. Tony started as an original member of Iron Maiden, and then went on to play keyboards in Cutting Crew through the 80s. In the 90s he launched the legendary Kashmir Klub where he created a stage for a whole new generation of acoustic artists to learn their craft and gain an audience.

Performers like Damien Rice, KT Tunstall, The Feeling, Imogen Heap and many more made their debut with him. For the last 14 years he has continued that passion for new music by introducing acts like Ed Sheeran, Jamie Lawson, James Bay and hundreds of others. Now, working with the Strand Palace Hotel, he will be bringing some of the most exciting and dynamic performers to central London. The first two artists will be Jack Francis and ILONA.

Jack Francis is a singer/songwriter from Southampton, UK. Since starting to perform his music in public in March 2015, Jack has been steadily winning over new audiences with well crafted songs performed with raw passion. Having just completed recording on his first EP, he is now ready to bring is unique blend of folk, soul, country & Americana to a wider audience.

Originally from Bulgaria, but based in the UK for the past 10 years, ILONA has had a life that makes her unlike many others. With a rich blend of influences to draw on, combined with her passion for music and the ability to speak four languages fluently, she is truly a unique and original performer. Discovered by songwriter/producer Tony Moore three years ago, ILONA has since gone from performing her first solo gig of a single song live to headlining festival stages and touring the UK and US.

The Strand Palace Hotel
372 Strand