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Airbnb and Pantone Invite the Outside In

SEEN had the pleasure today of visiting an unusual iteration of Airbnb up in Dingley Place in Clerkenwell. It’s easy to spot behind a door painted in this year’s green – 15-0343 Greenery (thank you Pantone). Once past the door, you’re inside woodland; darkly mysterious, replete with humidity and strange animal noises…


Narnia-like, you stumble through the trees into the house itself, a haven of hydroponic activity and green goodness. It’s the main hub of the Outside In House and is a deconstructed greenhouse that doubles as a dining room with a large communal table. The greenhouse is filled with shelves of succulents, cacti (from Hackney-based Conservatory Archives), spider plants and Devil’s Ivy. Herbs grow in tiny hydroponic pots, courtesy of Dalston-based Farm Shop – surely hydroponic cultivation is the way forward for London’s flat-dwellers?


Within this bucolic paradise, you can create a terrarium, hand-print wallpaper from leaves and twigs and forage in the undergrowth, or help yourself to a locally-sourced healthy green juice, made locally in Hackney Wick by Mother’s Juice Works and colour-matched to PANTONE 15-0343 Greenery. Walk amid your country garden-inspired bedroom enriched with conifers, topiaries and sleep-inducing plants, plus canvas tents draped with vines for a child-friendly nature refuge. The bathroom is delightfully humid with low lighting and greenery everywhere, even lily-pads in the bath itself, plus a mat made of living moss that is entirely self-sustaining. The effect was transporting; all thoughts of London and its poor air quality fell away as SEEN breathed in the heady scent of lavender.


In November 2016, Airbnb expanded beyond the home with the launch of bespoke activities designed and led by locals across a variety of disciplines including lifestyle, art & design, nature and food & drink. London is one of the first of 12 cities in the world to experience Trips and the Outside In House offers visitors the chance to sample some of the authentic Experiences available in the capital, which can be booked through the Airbnb app.


As to this collaboration between Airbnb and Pantone, Laurie Pressman, VP of the Pantone Colour Institute, states, “As PANTONE 15-0343 Greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish and energise, It seemed a natural extension for us to partner with Airbnb for the very first time to bring the Pantone Colour of the Year 2017 to life.”

The Outside In House is an environmentally-friendly project and was installed in 2–3 days. Following the initiative, spare plants will be donated to London’s community gardens. Materials will be recycled where possible and leftover edible plants donated to charity FoodCycle.

Members of the public can book stays as well as a selection of bespoke Green Experiences, that will take place 27th – 29th January.

To book Outside In
To book the Green Experiences
To book world-wide experiences

Outside In House
27th – 29th January 2017

4 Dingley Place


Photography credit: @editphoto, Airbnb and Pantone