Categories NewsPosted on

American Apparel Goes Under


Famous for its unconventional CEO Dov Charney and its provocative advertisement campaigns, sweatshop-free brand American Apparel has been sold to Canadian t-shirt manufacturers Gildan. The LA Factory HQ, and US stores will be shut by April of this year and the UK online store has already gone, along with their retail stores here. Only the Camden High Street branch remains.

Founder Dov Charney had been selling t-shirts since the 80s, and set up American Apparel in 1997, with a socially-progressive campaign and employing a mostly Latino workforce of 3400. Rising with the popularity of their colourful t-shirts and hoodies in the noughties, recent years had seen a fall-off in sales as fast fashion – and lower prices associated with sweatshop labour – became the norm.

Charney is unimpressed with the demise of the brand he founded: ‘This is not a brand that should have gone out of business. This business went out of business because of Wall Street malfeasance.’ It will be interesting to see developments in the company’s fortunes, post-inauguration of Donald Trump.

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?