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The Eighties are Back: Boy George is Dior Homme’s New Face

The Eighties are definitely one of the main Spring/Summer 2017 fashion trends. Boy George, the androgynous music icon of that decade, is the star chosen as the image of Dior Homme’s Spring 17 ad campaign. Along with Mr. Robot actor Rami Malek, rapper A$AP Rocky and model Ernest Klimko (other emblematic figures from the worlds of cinema, music and fashion), Boy George has been immortalised by photographer Willy Vanderperre.

Boy George’s take on fashion and life has always been different. Well known for his gender-bending take, he has been a designers’ muse for a long time, as well as Dior Homme’s Creative Director Kris Van Assche’s childhood hero. ‘I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion… Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel – which he still is – is really something that has stayed with me’, Van Assche commented.

The New Romantic icon mixes tailoring, raw-edge hamesses and badges in his own unique style, unchanged since the former head of Culture Club lit up the night at the Blitz Club.

Rakim Mayers, aka A$AP Rocky, is not new to the brand, as he has already appeared in Dior Homme’s Fall 16 campaign. Unlike Boy George and Malek’s photos, shot in the studio, he has been photographed in the streets of Paris, the perfect setting for this prominent rap artist, wearing this season’s dark floral patchwork by Japanese artist, Toru Kamei.

For the handsome Mr Robot actor, Rami Malek, this campaign marks his debut at a major fashion gig. He offers a cinematic edge to the series, pictured in a sequence of colour studio portraits featuring artisanal eyelet and lace-up outerwear pieces. Finally, images of model Ernest Klimko complete the portfolio with a direct visual link to the funfair scenography of the runway show, representing the radical fashion vision of Kris Van Assche for Dior Homme that balances heritage and tailoring savoir-faire with a utopian sense of refined grunge.