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The Collaborative Store’s Flagship at Marylebone

The Collaborative Store, the space hub to discover an edit of niche independent labels, launched last autumn in its first permanent concept store after two successful pop-ups in Shoreditch (in late Summer 2015 and then early Spring 2016) in central London’s Marylebone Village.

The Collaborative Store_seenlondon1

With more space for display, art and contemporary furniture has now been added to the curated mix of womenswear, accessories, home fragrances, interiors and menswear collections, creating more of a concept store and gallery space than simply a fashion boutique. Specially targeted for people curious about the story behind the pieces they buy and influenced by culture, rather than fashion trends, the brands and designers are less-known emerging talents, curated by Elena Todary, Director of both FL Agency and one of the stocked labels, AV London.

The Collaborative Store_seenlondon2

Elena says of the new store: “The Collaborative Store concept came out of my personal vision and desires for a carefully curated retail oasis to discover independent designers and artists – all united by their passion for detail, contemporary clean design, timeless and considered/conscience products and authentic stories.”

A minimalist contemporary interior features a skylight, creating a bright and airy vibe, oyster-whitewashed floors, white floating shelves and chrome rails hanging from industrial chains. The modern minimal aesthetic continues with Matiere Grise & Jennifer Newman furniture while pale grey linen curtains in the changing rooms softens with a rustic charm.

This stylish retail space in central London gathers brands and designers from all over the world, some of them creating exclusive and limited edition items for The Collaborative Store.

Brands stocked include:

BAD DENIM: Denim and only denim by Erin Fridja, including the best selection of vintage denim to be found in London.

Bad Denim

CRU LONDON: Distinctive, handmade, leather accessories designed by two seasoned travellers with a strong appreciation for simple design and an unwavering passion to create an authentic, long-lasting product.

CRU London

D.EFFECT: luxurious tailoring womenswear at affordable prices by Luthuanian designer Egle Ziemyte, whose motto is: celebrate #TheBeautyOfImperfection.


EIGER GALLERY: unique silver jewellery individually hand-made by experienced master jewellers, with each piece telling a story: the designer’s inspiration and focus, and the maker’s exquisite attention to detail.


ESSENCE AND ALCHEMY: Natural and eco-friendly botanical candles, sourced through British manufacturers to adhere to the E + A Ethos – looking out for our environment.


FINLAY & CO: The iconic British eyewear brand, best known for their handcrafted wooden sunglasses that have been worn by celebrities such as Gigi Hadid, Jenson Button, David Gandy and Cara Delevingne.


GENEVIEVE SWEENEY: Knitwear brand that uses unique yarns and innovative colour blends, fusing contemporary design with traditional techniques for both men & women, bringing together an exciting collaboration of silhouettes and key seasonal pieces.


HAM: London based Lifestyle label, HAM, captures the unexpected moments from the contented lives of a rabbit, on a range of thoughtfully crafted wares with a minimal aesthetic.


MYIA BONNER: Shortlisted for New Designer of the Year at the UK Jewellery awards, Myia’s delicate jewellery is defined by graphic precision, geometric style and playful approach. Each piece is made exclusively in Myia’s studio in Clerkenwell, London.


TADA & TOY: A fresh jewellery brand designing delicate and easy to wear jewellery with an androgynous edge, founded by two young London based designers Tansy Aspinall and Victoria Van Holthe to combine their shared interests in fashion and conservation.


The Collaborative Store is offering EXCLUSIVE items from the following artists:
ANNA LAURINI: Inspired by the abstract expressionism movement, Anna presents her emotions through colour and shapes that relate closely to her positivism, developing a style of her own using acrylic paint, collage and other media. Anna lives between busy but wonderful London and New York, travels the world – all these experiences are reflected in the vibrant expressions of her artwork.


JENNIFER NEWMAN: London-based furniture brand offering unique indoor and outdoor tables, benches and stools with a customisable aesthetic, Her eco-friendly ethos is reflected in the materials that are used: sustainable, and preferably made locally.


ORWELL + AUSTEN: Founded in late 2012 by Jessica Schuhle-Lewis, Orwell + Austen Cashmere combines classic shapes and cuts, with playful colours and detailing, made using the finest quality natural cashmere, wool and silk fabric.

The Collaborative Store is offering an EXCLUSIVE UK retail presence to:
ANCHOVY: Authentic Pearl jewellery creators for necks, arms and fingers that long for something different. The new collection “Planet Katsumi” celebrates natural beauty and is made from rare exotic pearls, admired for their unique wrinkled look and intense natural colours.


ARELA: Finnish brand run by a mother and her two daughters whose defining elements are high-quality natural materials, considered colours and functionality. Their long-lasting cashmere knits have gained a loyal following.


AV LONDON: Contemporary London based womenswear label inspired by architecture, featuring clean, minimal designs with a sports luxe feel, with UK manufacturing at its heart.


GANOR DOMINIC: London based luxury footwear brand by award-winning sister duo Anna and Katherine, produced at an Italian artisan family-run factory using locally sourced materials and components. The brand has developed an A-list fan base including Lady Gaga and Tilda Swinton, amongst others, and will also be seen during London, Milan and Paris Fashion Week.


GENERATION GENEROUS: Ethical handbag label aiming to set the trend for more generous consumption, offering five staple bags made with respect to their makers, purely from recycled plastic bottles, each supporting a different sustainable project that changes lives for people in need around the world.


KARINE LECCHI: Parisian brand which embraces modernism, timelessness, minimalism and androgynism. ‘It is not just clothing, it is an attitude’. Karine Lecchi focuses on garments that have finished and precise lines with ranges that embrace women who play their contradictions.


MATIERE GRISE: A range of metal furniture, manufactured in France, designed for indoors and outdoor use that are not just basic creations, but rather works of art. The furniture revolves around pure lines and a vast range of 34 colour choices. ‘To explore and utilise all means possible in the design of innovative furniture, where form follows function’, is their motto.


The Collaborative Store
58 Blandford Street