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Assassin’s Creed Takes a Leap of Faith

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SEEN is a huge admirer of the crossover that fictional characters make from game to screen. This was exemplified in stunning style recently, when Twentieth Century Fox and Channel 4 made TV history with a daring trailer for the release of Assassin’s Creed in cinemas.

On Sunday 18th December, Hollywood stuntman Dave Grant performed a ‘Leap of Faith’ free fall from almost 100 feet at a speed of over 50mph, live on air, in celebration of the UK theatrical release of Assassin’s Creed on 1st January 2017. Created by Channel 4, in partnership with Twentieth Century Fox and its media agency Vizeum, the ‘Leap of Faith’ was a world-first broadcast stunt, never before attempted live in a TV ad break.

LONDON, ENGLAND - DECEMBER 18: “Stuntman Dave Grant performs near to a 100ft ‘Leap of Faith’ freefall live on air during Channel 4 ad break to mark the release of Assassin’s Creed” on December 18, 2016 in London, England. (Photo by Ian Walton/Getty Images for Twentieth Century Fox) *** Local Caption *** Dave Grant
Photo by Ian Walton. Getty Images for Twentieth Century Fox.

The highly ambitious feat was a bold homage to the iconic ‘Leap of Faith’ jump featured in the New Regency produced film – where we see Michael Fassbender’s character ‘Aguilar’ free fall from the top of extremely tall structures. The film’s Director, Justin Kurzel, opted for real life stunts in place of CGI wherever possible, and the ad break has been created in celebration of this.

Michael Fassbender said: “The action sequences in the movie are shot in an old-school fashion, shot in geographical locations with real people, with very little CGI or special effects. In the movie, Damien Walters performed a record-breaking ‘Leap of Faith’ from 120 feet, unassisted by wires and ropes, which was amazing to see. I’m very excited that Dave Grant will be doing a ‘Leap of Faith’ live on television”

Dave Grant is one of only a handful of stuntmen capable of performing a free fall from this height, meaning jumps such as this are rarely attempted, even on film sets. The ad was filmed outdoors at Millennium Mills, a derelict flour mill in Newham, London where there were many variables for Dave to overcome on the night, including negotiating the dark, winter weather conditions and jumping live on national television!

The dramatic 100 second ad break, produced by creative company The Outfit, aired at 9.10pm during Channel 4’s critically acclaimed drama Humans, when viewers were also be treated to an exclusive first look at footage from Assassin’s Creed. The live advert was directed by Matt Askem, whose credits include The London 2012 Paralympics Closing Ceremony, three Take That live tours and in the commercial world, the Range Rover Sport Launch, featuring Daniel Craig.

The partnership was negotiated by 4 Sales, Vizeum and Twentieth Century Fox. This pioneering activity builds on 4 Sales’ legacy for industry-leading, award-winning live ad break innovations, including the ad break takeover which saw BRIT Award-winning singer Sam Smith’s London Roundhouse performance streamed live on Channel 4; the interactive music TV ad that launched Ed Sheeran’s new album, where viewers could choose which track he played, and the live twitter battle that allowed viewers to switch between debut performances of band Years and Years’ brand new single.

Assassin’s Creed is released in UK cinemas on 1st January 2017.

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