Categories FashionPosted on

Versace’s SS17 Campaign: Nature Untamed

Versace has chosen Bruce Weber the iconic fashion photographer again for the brand’s new SS17 campaign, which involves nature, horses and freedom. Set in the countryside of Kentucky, the collection is presented by British model Edie Campbell and German model Anna Ewers, who also featured in the label’s last catwalk show. As for menswear, Versace has once again chosen top male models, Filip Hrivnak, Vadim Ivanov, Jake Lahrman, William Los, Geron McKinley, Simon Nessman and Mitchell Slaggert.


American photographer and filmmaker Bruce Weber explains that, ‘creating the visual campaign for Donatella’s new collection has been exciting because it involves nature and horses and freedom. Freedom of choice, freedom of expression and freedom of speech. I think it’s always interesting that fashion can carry messages in a subtle way and make people think about their own lives and how they can make it better.’

One of the images shows British supermodel Edie Campbell (who luckily is a keen horsewoman) riding a horse in the same nylon look that she wore to open the Versace catwalk show last September.

“This is a collection about the dynamic moment and the freedom of the Versace life,” explains Donatella Versace, the label’s artistic director, who also designed the campaign. Horses have long been associated with the idea of freedom and wildness, nature untamed, as it were.





Seen this week

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.

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