Categories FashionPosted on

Wild Days and Nights in Rome: The Gucci Spring Summer 2017 Campaign

For their SS16 Gucci collection, Glen Luchford chose the brutalist nature of Berlin’s urban spaces to contrast with the romantic and delicate tone of the collection. This time it’s Alessandro Michele’s home city of Rome where Luchford has shot this compelling and surreal Gucci campaign. A band of artists and colourful characters collide in the streets, feasting on hamburgers despite being dressed in evening gowns, hanging out with tigers and lions and giraffes (oh my!) and partying in the Trevi Fountain, La Dolce Vita-style.

Shot in various locations around Rome, this campaign is a homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champion Creative Director Alessandro Michele’s richly textured collections and accessories worn by unconventional individuals in the Eternal City.

“Wild cats nonchalantly roam the romantic city alongside our characters; a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV,” says Gucci of the campaign, which showcases Alessandro Michele’s 70s nightclub-inspired SS17 collection. The house and studio of abstract expressionist Cy Twombly (whose work was recently celebrated in a major exhibition at Tate Modern), the work of postmodernist painter and collagist Mario Schifano, along with actress Laura Betti (the muse of iconic director Pier Paolo Pasolini) are the sources of inspiration for this campaign.

Watch the film by Glen Luchford, with Alessandro Michele as Creative Director and Stylist, Chris Simmonds as Art Director, and the inspiring soundtrack: “Amore Disperato” Nada, by Varo Venturi and Gerardo Manzoli

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Seen this week

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.