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Wild Days and Nights in Rome: The Gucci Spring Summer 2017 Campaign

For their SS16 Gucci collection, Glen Luchford chose the brutalist nature of Berlin’s urban spaces to contrast with the romantic and delicate tone of the collection. This time it’s Alessandro Michele’s home city of Rome where Luchford has shot this compelling and surreal Gucci campaign. A band of artists and colourful characters collide in the streets, feasting on hamburgers despite being dressed in evening gowns, hanging out with tigers and lions and giraffes (oh my!) and partying in the Trevi Fountain, La Dolce Vita-style.

Shot in various locations around Rome, this campaign is a homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champion Creative Director Alessandro Michele’s richly textured collections and accessories worn by unconventional individuals in the Eternal City.

“Wild cats nonchalantly roam the romantic city alongside our characters; a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV,” says Gucci of the campaign, which showcases Alessandro Michele’s 70s nightclub-inspired SS17 collection. The house and studio of abstract expressionist Cy Twombly (whose work was recently celebrated in a major exhibition at Tate Modern), the work of postmodernist painter and collagist Mario Schifano, along with actress Laura Betti (the muse of iconic director Pier Paolo Pasolini) are the sources of inspiration for this campaign.

Watch the film by Glen Luchford, with Alessandro Michele as Creative Director and Stylist, Chris Simmonds as Art Director, and the inspiring soundtrack: “Amore Disperato” Nada, by Varo Venturi and Gerardo Manzoli

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