Categories FashionPosted on

Wild Days and Nights in Rome: The Gucci Spring Summer 2017 Campaign

For their SS16 Gucci collection, Glen Luchford chose the brutalist nature of Berlin’s urban spaces to contrast with the romantic and delicate tone of the collection. This time it’s Alessandro Michele’s home city of Rome where Luchford has shot this compelling and surreal Gucci campaign. A band of artists and colourful characters collide in the streets, feasting on hamburgers despite being dressed in evening gowns, hanging out with tigers and lions and giraffes (oh my!) and partying in the Trevi Fountain, La Dolce Vita-style.

Shot in various locations around Rome, this campaign is a homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champion Creative Director Alessandro Michele’s richly textured collections and accessories worn by unconventional individuals in the Eternal City.

“Wild cats nonchalantly roam the romantic city alongside our characters; a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV,” says Gucci of the campaign, which showcases Alessandro Michele’s 70s nightclub-inspired SS17 collection. The house and studio of abstract expressionist Cy Twombly (whose work was recently celebrated in a major exhibition at Tate Modern), the work of postmodernist painter and collagist Mario Schifano, along with actress Laura Betti (the muse of iconic director Pier Paolo Pasolini) are the sources of inspiration for this campaign.

Watch the film by Glen Luchford, with Alessandro Michele as Creative Director and Stylist, Chris Simmonds as Art Director, and the inspiring soundtrack: “Amore Disperato” Nada, by Varo Venturi and Gerardo Manzoli


























Seen this week

Categories MusicPosted on

Prep release new single and play Islington Assembly Hall this Sunday

Well, if this isn’t the sound of the summer, SEEN doesn’t know what is – PREP have aired the new video for ‘Don’t Bring Me Down’, the first single to arrive from their forthcoming EP ‘Cold Fire’, due out in April 2018. Directed by Tuixen Benet (also behind the choreography for Tame Impala’s ‘The Less …

Categories Food&DrinkPosted on

Enjoy the Feast of St. Patrick with with a Midleton Very Rare Champagne Cocktail at Corrigan’s of Mayfair

Londoners will know how enthusiastically the city enjoys St. Patrick’s Day. For a different and very luxurious experience of this auspicious day, you might want to try a trip to one of (Irishman born and bred), Richard Corrigan’s restaurants, particularly Corrigan’s Mayfair who will be hosting a full-day celebration for St. Patrick’s Day with Irish …

Categories ArtPosted on

Art on a Postcard Presents their Secret Auction at The Other Art Fair

Regular readers of SEEN will know that we just love the charitable initiatives set up by Art on a Postcard. They bring art lovers (and it must be said, auction-lovers) together for the support of the Hepatitis C Trust, which is dedicated to raising awareness, ending discrimination and being a hub for information and representation …

Categories MusicPosted on

Unflinching: Jenny Wilson releases Lo’ Hi’

SEEN is fascinated by the discomfiting yet necessary vision of Jenny Wilson who has released a new single LO’ HI’, the latest track to emerge from her forthcoming album 
‘EXORCISM’, due for UK release on April 20, 2018 via Gold Medal Recordings. Having previously collaborated with contemporaries including Robyn and The Knife (to whose Rabid …

Categories ArchitecturePosted on

László Moholy-Nagy at The Isokon Gallery

The Isokon building in Hampstead has been home to many creative people: Agatha Christie, Nicholas Monsarrat, Adrian Stokes and, of course, leading lights in the Bauhaus movement, three of whom, Marcel Breuer, Walter Gropius and László Moholy-Nagy are to be honoured with a Blue Plaque, courtesy of English heritage. There is no better time to …

Categories Food&DrinkPosted on

Asian Cuisine and South American Fire at Avenue

Never mind the snow, SEEN doesn’t let severe weather warnings come between her and the discovery of a new dining concept. Thus it was that I minced carefully down to the old-school London environs of St James, yet another of those areas in the capital that shows us another side of the city. St James …