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BOUF at Piccadilly: Supporting London Designers

In a novel and innovative move, BOUF have set up a delightful pop-up in bustling Piccadilly Circus tube station. The design-led interiors brand has taken over Piccadilly Circus station concourse to launch its #XmasStockingProject in support of London-based designers. It’s super-cute.


The project has been spearheaded by Lucy and Ben Siegle and they have created a stunning pop-up shop in possibly London’s busiest tube station to support local design talent. Customers are invited in to fill their boots, stockings, and bags with all kinds of treats to pop under the tree.


A photo posted by BOUF (@boufdotcom) on

Designers stocked include Sharlala Jewellery, Zoom Rockman (the youngest cartoonist for the Beano comic), Wool and the Gang, Katie Jones and Antoni and Alison. SEEN thinks the windows alone are a visual feast and the store has already attracted tremendous attention from Londoners and tourists alike. In SEEN’s opinion, the city needs more of these pop-up initiatives.


BOUF is an absolute treasure trove of the beautiful, fun and quirky and there are rumours that Santa might occasionally pop by, but only if you’ve been good…

Piccadilly Circus Station Concourse