Categories NewsPosted on

BOUF at Piccadilly: Supporting London Designers


In a novel and innovative move, BOUF have set up a delightful pop-up in bustling Piccadilly Circus tube station. The design-led interiors brand has taken over Piccadilly Circus station concourse to launch its #XmasStockingProject in support of London-based designers. It’s super-cute.


The project has been spearheaded by Lucy and Ben Siegle and they have created a stunning pop-up shop in possibly London’s busiest tube station to support local design talent. Customers are invited in to fill their boots, stockings, and bags with all kinds of treats to pop under the tree.


A photo posted by BOUF (@boufdotcom) on

Designers stocked include Sharlala Jewellery, Zoom Rockman (the youngest cartoonist for the Beano comic), Wool and the Gang, Katie Jones and Antoni and Alison. SEEN thinks the windows alone are a visual feast and the store has already attracted tremendous attention from Londoners and tourists alike. In SEEN’s opinion, the city needs more of these pop-up initiatives.


BOUF is an absolute treasure trove of the beautiful, fun and quirky and there are rumours that Santa might occasionally pop by, but only if you’ve been good…

Piccadilly Circus Station Concourse

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?