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Pantone Announces its Colour for 2017: Greenery

The colour green has always had good connotations; green power, green energy, green politics… It’s the colour of all that we find restful, enriching and natural in the world; the very antithesis of the fabricated and human-made. Small wonder then, that colour company Pantone have announced ‘greenery’ (Pantone 15-0343) as THE colour for next year. Described as a ‘tangy yellow-green’, the company has hit upon a shade that encourages us to breathe in richly oxygenated air and get back to nature.

Pantone has chosen Greenery is the colour of hope in a stressful world, as it speaks to the turning of the seasons. ‘Every spring we enter a new cycle and new shoots come from the ground. It is something life-affirming to look forward to,’ said executive director of the Pantone Colour Institute, Leatrice Eiseman. The Pantone Colour Institute advises on the use of colour to fashion, product, interiors and packaging designers. They have been choosing colours of the year since 1999.

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