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Back to the Golden Age of the Barber Shop: The Murdock London Experience

Can you believe that barber shops rival taverns and pubs in popularity, serving as a hang-out place for men not just to get their hair or beard done, but also to catch up on friends and have a chat? That was what barber shops were like a hundred years ago, before Gillette, the Great Depression (and the hippies later on), made it a completely antique experience. But things are changing, and old-school barber shops, like Murdock London, are now back in fashion, whether you’re growing a moustache, a beard, or neither.


Murdock London is a homely place where men go to relax and to have more than a haircut or a shave. It’s a customised men-only experience that forms the foundation of confidence that a man needs to stride through the day. In 2006, Irishman-about-London Brendan Murdock established the first Murdock London barbershop on Old Street, Shoreditch, and achieved instant success. Since then, six more of Murdock’s enclaves have opened in London’s most vibrant areas: Soho, The City, Chelsea, Covent Garden, Regent Street… Murdock has now opened a shop in the flagship branch of Hackett in ultra-chic Boulevard des Capucines, Paris. However, Shoreditch’s trendy and creative setting is still at the heart of what Brendan does.


Just a short walk from Shoreditch High Street and Liverpool Street stations, Murdock is situated in Redchurch Street. You can pop in and sharpen up with a beard trim or haircut while enjoying a chat with a friend over a beer or a whisky – relaxing, rejuvenating and unwinding the Murdock way. They offer classic barber services such as traditional wet shaves, full beard reshapes with hot towel, or a quick moustache and/or beard trim; and they can restyle haircuts or just tidy you up between full haircuts, all inspired by the grand heritage of St James’ barbershops.


If you want to indulge your masculinity with a real gentleman’s grooming experience, SEEN recommends you book the Murdock London Luxury Full Service: beginning with a consultation with one of Murdock’s expert barbers, you will receive a shampoo and haircut, luxury wet shave (or full beard reshape) with hot towel and straight razor, Murdock’s signature revitalising facial, and finish with a male manicure or shoe shine. You will feel like you’re in paradise for the two hours that the experience lasts. A choice of refreshments including tea, Allpress coffee, Moretti beer and Glenfarclas Whisky are available with all of Murdock’s barbering services.

Whilst you indulge in a luxury wet shave, your Murdock barber can also provide a detailed tutorial on the art and science of wet shaves, and give you advice on the best methods and products to continue wet shaving at home. Until you book your own tutorial, learn how to shave superbly with these expert barber tips from Murdock London’s Covent Garden Head Barber Gabin Sharp by watching this video:

Murdock only uses their own Made in England grooming range, covering every aspect of men’s care and wellbeing: from shaving, beard and moustache grooming, hair care and styling, skincare and soaps, to lifestyle accessories that perfectly suit ‘The Murdock Man’. Smells also play an important part of the grooming experience. Murdock has created seven different cologne fragrances for men, alongside a scented candle collection.

An extra: a beauty tip that men should know about hair, from Murdock Shoreditch’s Head Barber, Gwen Jansen – drying the hair with a blow-dryer (actually started in a barbershop, not in a salon) makes a huge difference, especially when using Murdock Sea Salt Spray, which gives a strong grip with a natural feel.


When you visit Murdock, you know that you’re going to go away looking great, having also enjoyed good company. And you can extend the Murdock Experience to your own home with their expert advice on how to shave, and their own range of grooming products that you can buy in the shop, as well as online – now with 20% off and free UK shipping on all orders (for a limited time only).

As Brendan Murdock says, ‘good grooming is the beginning of a gentleman’s style story’.

Murdock Shoreditch
46 Redchurch Street
E2 7DP

Murdock Soho
83 Brewer Street

Murdock Covent Garden
18 Monmouth Street

Murdock at Liberty London
210-220 Regent Street

Murdock King Street
Hackett London
37 King St

Murdock Spitalfields
75 – 77 Brushfield St
E1 6AA

Murdock Sloane Square
137-138 Sloane Street