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David Beckham’s Collaboration with Kent and Curwen

SEEN is very taken with the latest creative collaboration between two exemplars of a particular kind of Britishness – David Beckham, and menswear brand Kent and Curwen, who have always prided themselves on impeccable tailoring and classic menswear.

Drawing inspiration from their long and venerable history, Kent and Curwen have reimagined and updated several items to create a curated wardrobe for the modern man, epitomised by legendary footballer David Beckham.

The Three Lions Rugby Shirt, harks back to company founder Eric Kent’s family crest of the three lions. It immediately recalls our British heritage as an established symbol of English sports teams. The Rose Sweatshirt evokes our heritage with its use of this most British of flowers. It bears the date 1926, when Kent & Curwen was founded. Garment washing techniques give the sweatshirt an authentic worn look.

The Shearling Lumberjack is cleverly reinvented in Shetland wool, recalling Britain’s much-loved rural character, and Eric Kent’s love of hunting. Kent and Curwen have a longstanding reputation for dressing the British Armed Forces – they began with neckwear – hence the Greatcoat is reimagined for today in a contemporary way.

The original Kent and Curwen cricket sweater, created in 1932, quickly became a British icon – when the brand was commissioned to outfit the Hollywood Cricket Club, the sweaters were worn by the likes of Errol Flynn and Cary Grant – style icons in their own right. The Kent brothers’ military influence is shown in the epaulette detailing of the Military Bomber. The bomber is elevated with a quilted tie lining, a reference to the brand’s heritage.

David Beckham wears the wardrobe as though to the manner born, combining elegance, ruggedness and his natural good looks with clothes that are obviously easy to wear and surely destined to become future classics. SEEN looks forward to visiting the brand’s London concept store when it opens in 2017.