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Fancy sleeping inside a Turner-Prize winner Antony Gormley’s sculpture? We’ve SEEN it at ROOM, in London’s renowned The Beaumont Hotel.

Fancy sleeping inside one of Antony Gormley’s sculptures? We’ve SEEN it at ROOM, in London’s renowned The Beaumont Hotel.

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The Beaumont is a 73-room hotel, located in a Grade II Listed building, designed by Imperis & Simpson in a ‘stripped neo-classical style with quirky, exaggerated neo-classical mannerisms’ right in the heart of Mayfair, within a few minutes’ walk of London’s finest art galleries and luxury shopping. The hotel, on a quiet, historic garden square, yet so close to all that is happening in London, is another appealing aspect of staying here.

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Gormley’s ROOM is both a monumental figural sculpture and an architectural extension to the hotel. The 3-storey high sculpture sits on a low-level wing to the south side of the building’s façade, which serves as a ready-made plinth, facilitating a connection to a suite of rooms on the second floor. The interior, a dark fumed oak-clad one-bedroom suite, is accessed via seven steps up through a black curtain from a strongly contrasting, pure white marble bathroom. The drama of this is matched by the exterior: a giant crouching cuboid figure, based on the artist’s body.

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But this sculptural suite is not the only thing to amaze prospective guests. The interior design of The Beaumont, by Fiona Thompson and John Lewis of Richmond International (in close collaboration with hotel co-owner Jeremy King), has been done with the intention of restoring it to its former glory, with echoes from different decades of The Beaumont’s life. They reflect a more European Art Deco aesthetic but with distinct, occasional references to North America.

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The bedrooms and suites have been given a restrained and refined Art Deco treatment, with of-the-period rosewoods used for the high-gloss, lacquered wardrobes and the floor-to-ceiling sliding doors that shut the rooms off from the generous entrance halls and bathrooms.

The bathrooms are luxurious; all have large walk-in showers with chrome detailing, white and black mosaic tiles and underfloor heating, eau-de-nil glass tiling and stepped, coffered ceilings, with chrome and glass Art Deco lighting.


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The opulent and hugely versatile Roosevelt Suite that evokes the great Transatlantic liners of the1920s and 30s is absolutely out of this world: with cream lacquer panelling, ‘popped’ ceilings, brass inlaid detailing and parquet timber flooring throughout, it can be opened up to occupy the entire fifth floor, encompassing five bedrooms, with a large terrace offering uninterrupted views towards the City of London.

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The Beaumont also boasts some other distinctive features: The Cub Room, The American Bar and The Colony Grill Room have quickly become a magnet for London’s people ‘in the know’,  The hamam, spa and gymnasium, in a sleek Art Deco style, offers a sauna, steam room and cold plunge pool, as well as a range of treatments, whilst The Lotos Room is a glamorous, private space for special occasions, business meetings or presentations.

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The Cub Room is exclusively reserved for guests staying at The Beaumont. The room is entirely lined in a European fiddleback cherry with horizontal bronze banding, featuring a small bar, a handmade geometric Art Deco carpet in rusts, taupes and browns, and an evolving, eclectic collection of chairs.

The American Bar has timber panelled to dado rail height with walnut, and features bespoke period furniture in dark chocolates and blood reds. 1930s pinkish reeded glass panelling separates the bar from The Colony Grill Room, which is on two levels, with a stained glass, decorative roof light with simple geometric shapes. Original murals by American artist John Mattos on all four walls dominate the room (with an eclectic mix of artworks below). Guests can relax on leather banquettes and 1930s bentwood, studded chairs, all clad in blood-red leather.

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The slightly austere, small Art Deco Hamam and Spa is inspired by the Turkish Baths at the Royal Automobile Club in London and the original New York YMCA. Clad in small black & white marble mosaics, it has a round, marble plunge pool, a warmed, marble relaxation and massage slab, two small treatment rooms and a relaxation area.

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You’ll have that get-away-from-it-all feeling yet you’ll still be able to access all that central London has to offer; this is the true definition of luxury.

The Beaumont
Brown Hart Gardens
London W1K 6TF
Telephone: +44 20 7499 1001