Categories GuidePosted on

Happy Socks

It’s been more than a year since the Swedish accessories brand, Happy Socks, set up the label’s first ever standalone store in London’s bustling Covent Garden.

It’s been more than a year since the Swedish accessories brand, Happy Socks, set up the label’s first ever standalone store in London’s bustling Covent Garden.


Mikael Söderlindh had been working in the advertising industry for 10 years before he and long-time friend Viktor Tell started their Happy Socks adventure in the spring of 2008. Their intention was to spread happiness by turning an everyday essential into a colourful design piece, with rigid standards of high quality, craftsmanship and creativity. They are currently sold in over 70 countries, with established stockists across the globe.


Happy Socks features an almost endless variety of high-quality men, women and children’s socks and underwear for every occasion, mindset and style, using a broad spectrum of colour combinations and original patterns.

Happy Socks
62 Neal St,
Covent Garden


Carmen Espinosa

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