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Gosha Rubchinskiy: Top Man

Russian fashion designer and photographer Gosha Rubchinskiy has shot Topman’s Christmas advertising campaign and video. A London warehouse-like setting with models posing against rough, exposed brick walls or on broken, uneven pavement was the scenario chosen for this famed Moscow-based, post-Soviet, streetwear designer’s shots. The video also keeps Gosha's industrial aesthetic alive, with male models showing off grungy, dishevelled looks in new coats, jackets, and shirts.

Russian fashion designer and photographer Gosha Rubchinskiy has shot Topman’s Christmas advertising campaign and video. A London warehouse-like setting with models posing against rough, exposed brick walls or on broken, uneven pavement was the scenario chosen for this famed Moscow-based, post-Soviet, streetwear designer’s shots. The video also keeps Gosha’s industrial aesthetic alive, with male models showing off grungy, dishevelled looks in new coats, jackets, and shirts.

The unveiling of these visuals, which are styled by Max Pearmain, comes just after the launch of Rubchinskiy’s first perfume and an accompanying photo book, which brings together a series of photographs he took in Spain earlier this year. The 31-year-old Russian designer, who owns his own label and has made a massive name for himself in menswear, also does great photography. Check out Gosha Rubchinskiy’s talent with a camera here.

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