Categories ArchitecturePosted on

Fitzroy Place is a Unique Development in Central London

Fitzroy Place is a unique development in central London, combining two new sustainable office buildings with residential architecture placed around a freshly created and welcoming landscaped square. It is being constructed by multi award-winning developers Exemplar, with the financial backing of Aviva Investors, the global asset management business of Aviva plc. —one of London’s leading property developers— in a single phase, and has been designed to integrate offices and residences so as to create a vibrant community 24/7.

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Fitzroy Place is a unique development in central London, combining two new sustainable office buildings with residential architecture placed around a freshly created and welcoming landscaped square. It is being constructed by multi award-winning developers Exemplar, with the financial backing of Aviva Investors, the global asset management business of Aviva plc. —one of London’s leading property developers— in a single phase, and has been designed to integrate offices and residences so as to create a vibrant community 24/7.

The project’s award-winning architects, Lifschutz Davidson Sandilands and Sheppard Robson, have worked together to produce a masterplan that grows naturally from its surroundings. Centred around the first new square in London W1 for over 100 years, the development encompasses two new state-of-the-art office buildings in addition to some of the most desirable residences London has ever seen – with over 99% of units having already been sold well ahead of completion.

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Fitzroy Place is also home to a variety of retail units and its own restaurant and café, Percy & Founders. The restaurant is the first creation of Open House, the new sister company to Cubitt House, renowned for its award-winning venues in Belgravia, Knightsbridge, Pimlico and Marylebone. Head chef, Diego Cardoso, brings with him a wealth of experience from some of the most creative and exciting kitchens, including his most recent position as Head Chef of Michelin-starred Murano. To book a table please visit www.percyandfounders.co.uk

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Fitzrovia is one of the most vibrant and enticing parts of central London, perfectly placed within the capital both geographically and commercially — just a short walk from Mayfair, Oxford Street and the exclusivity of Regent Street. The grandeur of Bond Street and the district of Soho, with its rich identity and character, are also a short walk away.

With unrivalled transport connections and easy access to some of London’s best restaurants, hotels and shopping streets, the area has an engaging history as a place of business, commerce and creativity. It is the perfect location for a landmark new development that embraces this local heritage while offering 21st century design and services.

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Providing an engaging and flexible working environment within the creative community of Fitzrovia, 1 Fitzroy Place is a new business hub rooted in one of the most vibrant parts of London. An original and sensitive design by leading architects Sheppard Robson ties the building to Fitzrovia with its use of sophisticated and elegant materials and detailing, while bringing the allure of a hotel-style lobby to its welcoming reception area. A dramatic central atrium with wall hugging, glass-fronted lifts brings light deep into the heart of the building while creating a memorable focal point.

1 Fitzroy Place establishes itself as a distinctive new address facing Fitzrovia’s Mortimer Street with its warm and inviting lobby, complete with a fireplace and booth-style seating areas for waiting clients and more informal meetings. Combining rich textures and materials, the ground floor is characterised by the evocative style one might expect of a contemporary boutique hotel or a private art gallery, while a statement spiral steel staircase connects the ground and lower ground floors.

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Office spaces throughout the eight storey building offer flexible environments, designed with sustainability at its heart and blessed with a healthy level of natural daylight, that can be moulded to many different working patterns with ease, including meeting spaces. A roof terrace on floors six and eight provides an opportunity for summer break out space in the fresh air, while all levels connect with views and vistas of Fitzrovia or the new landscaped square at the centre of the Fitzroy Place development.

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Exemplar is well-recognised as one of London’s leading property developers, responsible for more than four million square feet of projects over the past ten years. Exemplar’s goal is to deliver developments that are finely crafted, where proportion and the use of authentic materials are constant, and where considered thought and quality of finish shine through from inception to completion.
exemplar.co.uk

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Aviva Investors is the global asset management business of Aviva plc, the UK’s largest insurer and one of Europe’s leading providers of life and general insurance. Aviva Investors operates in 17 countries with total assets under management of over £274 billion (at 31 December 2012). Aviva Investors are active investors/developers within the central London market. As long-term owners and developers of real estate, Aviva Investors has an established track record in award winning and best-in-class real estate projects.
avivainvestors.com

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www.1fitzroyplace.com

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