Categories Food&DrinkPosted on

Mast: London in a Bar of Chocolate

Regular readers of SEEN will be unsurprised to learn how much we like our chocolate. So, imagine our delight when we learned about Mast’s new City Collections. Created as a love letters, the collections pay homage to the communities surrounding each of its flagship factories in London, Brooklyn and Los Angeles. MAST is committed to being a part of these locales, making chocolate onsite for its residents. “These collections are a giving of thanks, a love song to the places we call home,” said Rick Mast.

Regular readers of SEEN will be unsurprised to learn how much we like our chocolate. So, imagine our delight when we learned about Mast’s new City Collections. Created as a love letters, the collections pay homage to the communities surrounding each of its flagship factories in London, Brooklyn and Los Angeles. MAST is committed to being a part of these locales, making chocolate onsite for its residents. “These collections are a giving of thanks, a love song to the places we call home,” said Rick Mast.

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London’s collection includes iconic British flavours, such as Black Treacle, Gin, Rhubarb & Custard, Tea & Milk, and Vanilla & Smoke. There’s also a London Blend, dedicated to all things London. MAST worked with Good and Proper Tea (Tea & Milk), Ragus (Black Treacle), The Spice Shop (Gin), and Paradise Fruits (Rhubarb & Custard).

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For the London Collection wrappers, MAST selected photographer David Post, whose imagery captures the architecture and history of the capital city. “Amid the constant hum of life in London, it’s often rare to find a quiet moment – in this work, I’ve tried to capture those elusive empty spaces where the city is calm and even the busiest of landmarks feel unexplored,” said Post. Originally from Newfoundland, Canada, Post specialises in still life and street photography, drawn to the unique visual contrast of the classic and modern found in London, which he now calls home.

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The London Collection is available for purchase at the MAST factory in Shoreditch and online. They retail for £6.50 per bar and £38 per collection (six bars). SEEN can’t help thinking they’d be the perfect Christmas gift.

mastbrothers.co.uk

MAST London
19-29 Redchurch St,
London E2 7DJ

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