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MUJI Celebrates 25 Years in Europe and its 25 Most Iconic Products

MUJI is celebrating twenty-five years since the first store opened in Europe in London’s Liberty department store. To celebrate their silver jubilee milestone and its 25 most iconic products, they will be holding a series of events across Europe for 10 days at the end of the month, inviting their customers and fans of the brand to recall and reminisce their all-time MUJI favourites.

MUJI is celebrating twenty-five years since the first store opened in Europe in London’s Liberty department store. To celebrate their silver jubilee milestone and its 25 most iconic products, they will be holding a series of events across Europe for 10 days at the end of the month, inviting their customers and fans of the brand to recall and reminisce their all-time MUJI favourites.

MUJI’s top 5 best sellers will have a special 25% off reduction. These successful favourites include their MUJI neck cushion, tin candle, Acacia wood bowl and dishes, customisable and water-repellent sneakers and the acrylic 2 drawers.

These in store promotions will be available in 3 of their London stores, Covent Garden, Oxford Street and Tottenham Court Road from 21STto 31ST October 2016.

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To honour the anniversary, MUJI has commissioned Tokyo-based British artist Andrew Joyce to illustrate the 25 most iconic MUJI products on collectable postcards. The series will be installed in London as well as across other European stores including, Paris, Milan, Berlin, Munich, Barcelona and Lisbon. This is a great opportunity for MUJI fans and shoppers to take home a memento of their favourite MUJI product and their own piece of MUJI history. Andrew Joyce’s illustrations depict the MUJI minimalism and distinctive design that they have produced since the 1980’s.

Early customers also have the added bonus of being able to enjoy a range of MUJI gifts and giveaways so don’t miss out!

muji-post-card-front-bowl_by-andrew-joyce

muji-post-card-front-drawers_by-andrew-joyce

muji-post-card-front-neck-cushion_by-andrew-joyce

muji-post-card-front-shoes_by-andrew-joyce

To coincide with this occasion, MUJI will stage a curated exhibition of archival, rarely and never seen before ’25 Iconic MUJI Posters’, from 18th to 23rd October 2016. MUJI’s rise as one of the leading international design brands is represented perfectly in the collection of posters, and offers a perspective on how the global brand gained it reputation for innovation, charm and humour. Dating back to the 1980’s, each poster sets a context for the time period in which the advertisement was published, a so-called looking glass into the visual trends in advertising at the time, while some provide social commentary and others a more abstract depiction.

©Ikko Tanaka, licensed by DNPartcom
Lower priced for a reason ©Ikko Tanaka, licensed by DNPartcom.
1981-2_love-doesnt-beautify_ikko-tanaka-licensed-by-dnpartcom-copy
Love Doesn’t Beautify ©Ikko Tanaka, licensed by DNPartcom.
M-54
Maturity taste the time ©Ikko Tanaka, licensed by DNPartcom.
2003_30_Horizon Campaign, Uyuni Salt Flats, BoliviaArt director Kenya Hara; Photographer Tamotsu Fujii, Graphic designer Kenya Hara; Yukie Inoue, Izumi Suge, Coordinator Aoi Advertising Promotion Inc., Kumiko Kitamura, Maho Ik
Horizon Campaign, Uyuni Salt Flats, BoliviaArt director Kenya Hara; Photographer Tamotsu Fujii, Graphic designer Kenya Hara; Yukie Inoue, Izumi Suge, Coordinator Aoi Advertising Promotion Inc., Kumiko Kitamura, Maho Ik.

The first exhibition will be aptly exhibited as a storefront, and will take place in London’s St Martin’s Courtyard, Covent Garden, a location that is well known for its busy shopping and cultural district. MUJI has invited 6 design and lifestyle bloggers for a daily #myMUJI window takeover. Each blogger will style, personalise and showcase their favourite MUJI product in a unique window display, which will enable a space to interact and connect with the brand.

Further inside the exhibition, a #myMUJI photo booth is available. A fun memento for visitors to take part in and have their photo taken with one of MUJI’s 25 iconic products in a styled-out scene.

One thing is for sure MUJI continues to portray their vision of simplicity and complexity of thought and design, and their ethos of ‘No Brand, Quality Goods’ translated from their Japanese roots “Mujirushi Ryohin”.

www.muji.com

LONDON STORES:

MUJI
Covent Graden,
37-38 Longacre,
London,
WC2E 9JT

MUJI
Oxford Street,
187 Oxford Street,
London,
W1D 2JY

MUJI
Tottenham Court Road,
6-17 Tottenham Court Road,
London,
W1T 1BF

ICONIC MUJI POSTER EXHIBITION:

London’s St Martin’s Courtyard
21 Slingsby Place,
London,
WC2E 9AB

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