Categories Food&DrinkPosted on

Caprera’s Official Launch: Delicious Traceable Food Online

SEEN is delighted to announce that Caprera, the largest network of independent food and drink producers in the UK has now officially launched. After a successful trial period, Caprera is keen to target UK consumers who care about the quality and traceability of their food, and who know that this is not something they can get at supermarkets.

SEEN is delighted to announce that Caprera, the largest network of independent food and drink producers in the UK has now officially launched. After a successful trial period, Caprera is keen to target UK consumers who care about the quality and traceability of their food, and who know that this is not something they can get at supermarkets.

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Clever labelling often convinces us about the quality of the food we eat. When we buy ‘British farm-raised’ produce, are we happy to settle for this vague idea of where our food comes from? Consumers like to think of themselves as discerning shoppers, choosing only the freshest and the best. However, the truth is that most of us purchase without truly giving a second thought about quality and traceability, and are content to accept things at face value.

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Caprera’s founder and CEO, Jeremy Hibbert-Garibaldi, states “For too long, ‘good food’ has been reduced to nothing more than a slogan that supermarkets exploit for their own commercial benefit. We believe that customers deserve so much better, and we want them to realise this. We want ‘good food’ to actually mean something again.”

Jeremy Hibbert-Garibaldi
Jeremy Hibbert-Garibaldi

Good food means that Caprera’s suppliers are vetted and handpicked. They operate a series of strict policies that includes a ban on the use of artificial substances, GMOs and synthetic growth hormones. This allows the online marketplace to guarantee that all their products are grown and produced by independent producers who mindfully source their ingredients and reject mass production.

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For the customer, that does not mean compromising on convenience. We’re used to getting shopping all in one place and Caprera appreciates this desire. In addition to offering delivery throughout mainland UK, the online marketplace also offers a single delivery system. This enables customers to order a variety of products from multiple independent producers throughout the UK, yet receive it all in one convenient delivery.

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By offering an affordable, convenient way to access traceable, quality food, Caprera is looking to change customer expectations in terms of what should and what really shouldn’t be classed as good food. To celebrate the launch, SEEN readers can also enjoy a 5% discount on Caprera’s range. Bon appétit.

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caprera.com