Categories Food&DrinkPosted on

Caprera’s Official Launch: Delicious Traceable Food Online

SEEN is delighted to announce that Caprera, the largest network of independent food and drink producers in the UK has now officially launched. After a successful trial period, Caprera is keen to target UK consumers who care about the quality and traceability of their food, and who know that this is not something they can get at supermarkets.

SEEN is delighted to announce that Caprera, the largest network of independent food and drink producers in the UK has now officially launched. After a successful trial period, Caprera is keen to target UK consumers who care about the quality and traceability of their food, and who know that this is not something they can get at supermarkets.

beetroot-chutney

caprera-lifestyle-shot-2

Clever labelling often convinces us about the quality of the food we eat. When we buy ‘British farm-raised’ produce, are we happy to settle for this vague idea of where our food comes from? Consumers like to think of themselves as discerning shoppers, choosing only the freshest and the best. However, the truth is that most of us purchase without truly giving a second thought about quality and traceability, and are content to accept things at face value.

pecky-peanut-spilled

Caprera’s founder and CEO, Jeremy Hibbert-Garibaldi, states “For too long, ‘good food’ has been reduced to nothing more than a slogan that supermarkets exploit for their own commercial benefit. We believe that customers deserve so much better, and we want them to realise this. We want ‘good food’ to actually mean something again.”

Jeremy Hibbert-Garibaldi
Jeremy Hibbert-Garibaldi

Good food means that Caprera’s suppliers are vetted and handpicked. They operate a series of strict policies that includes a ban on the use of artificial substances, GMOs and synthetic growth hormones. This allows the online marketplace to guarantee that all their products are grown and produced by independent producers who mindfully source their ingredients and reject mass production.

lara-of-jimmy-gingers

tea2you-handpicked-tea-leaves

For the customer, that does not mean compromising on convenience. We’re used to getting shopping all in one place and Caprera appreciates this desire. In addition to offering delivery throughout mainland UK, the online marketplace also offers a single delivery system. This enables customers to order a variety of products from multiple independent producers throughout the UK, yet receive it all in one convenient delivery.

darnleysview_finals_new_0033-2

nixkix_cm_1-3

By offering an affordable, convenient way to access traceable, quality food, Caprera is looking to change customer expectations in terms of what should and what really shouldn’t be classed as good food. To celebrate the launch, SEEN readers can also enjoy a 5% discount on Caprera’s range. Bon appétit.

caprera01

caprera.com

Seen this week

Categories ArtPosted on

Super Sharp: The First Instalment of ‘RTRN II JUNGLE’

Regular readers of SEEN will know what fans we are of the Fashion Space Gallery at the London College of Fashion in John Prince’s Street. It’s a place where it is possible to gauge current cultural attitudes as they happen. ‘Super Sharp’ is the first in a series of exhibitions and events exploring the style, sound and Rave Culture in the nineties. It starts on Thursday 1st February and runs until Saturday 21st April 2018.

Categories Food&DrinkPosted on

Burns Night: Whisky 101 at The Gallery 

Celebrating Burns Night without whisky is nothing short of sacrilege. Where better then to honour Scotland’s greatest poet than at The Gallery in West Hampstead, which has become renowned for its dual fascinations – whisky and beer. Here’s a Short Epigram on Parting with a Kind Host in the Highlands penned by Burns himself: When death’s …

Categories MusicPosted on

David Ramirez Releases ‘We’re Not Going Anywhere’ and Plays St Pancras Old Church

David Ramirez has announced details of his new album We’re Not Going Anywhere, set for UK commercial release via Thirty Tigers on January 12th, 2018. Produced by Sam Kassirer, the album finds Ramirez painting a vividly imagined picture of contemporary America through the songwriter’s own perspective of having dual American and Mexican heritage. It follows …