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‘Made in Spain’: Absolutely Fashionable 4 – Juana Martín

SEEN at the catwalk for MBFWM 16: Juana Martín SS17.

Juana Martín and her homonymous made-in-Spain brand is a genuinely Spanish designer who has fought very hard to find her path to fame from the famous Andalusian city of Cordoba. SEEN had the opportunity to talk to this exemplary woman backstage, right before she displayed her SS17 collection on the MBFWM catwalk. During the interview, we were captivated by the enthusiasm Juana puts into everything she does. A veteran of MBFWM, her eyes shone as though she was showing a collection for the first time.

Juana Martín’s show took us on a trip to Greece to immerse ourselves in its islands, beaches, bougainvilleas, and ultramarine blue. Models passed through a flower cave while Juana’s long-time friend and renowned violinist Paco Montalvo (from Córdoba, too) played live: fashion roots meet music roots showing Juana’s eclectic world of prolific ideas, feelings and structures that are always in search of harmony and equilibrium. The show ended with ‘I did it my way’; she certainly did, and her way is beautiful.

Subtle, fresh and sophisticated fabrics, such as lamé, lurex and poplin created refined volumes, perfect to be worn by an audacious, feminine and sweet woman. The main role of the collection is played by the superimposition of different fabrics and tissue patchworks, along with carefully handcrafted embroideries that are stitched to each garment by hand, giving it an exceptional quality and a youthful appearance.

Her beautiful outfits were completed with exclusive bags from MAGALIE MARBELLA, a brand consecrated to handcrafting luxury bags that perfectly suit Juana Martín’s outfits; shoes from Spanish brand COPESHOES, who create, directly with Juana, exclusive and high-quality footwear specifically designed for each collection; and the acid and chic accessories by CRITIQUE HEART SUNGLASSES, whose uniquely-designed sunglasses are worn by celebrities all over the world.

Watch out for Juana, she still has a lot to say in the Spanish fashion world, and beyond. She promises to come to London soon but, meanwhile, check out her website: juanamartin.net

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

 

 

Credits

Photography courtesy of Ugo Camera/IFEMA