Categories FashionPosted on

‘Made in Spain’: Absolutely Fashionable 4 – Juana Martín

SEEN at the catwalk for MBFWM 16: Juana Martín SS17.

FOTO UGO CAMERA/IFEMA

Juana Martín and her homonymous made-in-Spain brand is a genuinely Spanish designer who has fought very hard to find her path to fame from the famous Andalusian city of Cordoba. SEEN had the opportunity to talk to this exemplary woman backstage, right before she displayed her SS17 collection on the MBFWM catwalk. During the interview, we were captivated by the enthusiasm Juana puts into everything she does. A veteran of MBFWM, her eyes shone as though she was showing a collection for the first time.

Juana Martín’s show took us on a trip to Greece to immerse ourselves in its islands, beaches, bougainvilleas, and ultramarine blue. Models passed through a flower cave while Juana’s long-time friend and renowned violinist Paco Montalvo (from Córdoba, too) played live: fashion roots meet music roots showing Juana’s eclectic world of prolific ideas, feelings and structures that are always in search of harmony and equilibrium. The show ended with ‘I did it my way’; she certainly did, and her way is beautiful.

Subtle, fresh and sophisticated fabrics, such as lamé, lurex and poplin created refined volumes, perfect to be worn by an audacious, feminine and sweet woman. The main role of the collection is played by the superimposition of different fabrics and tissue patchworks, along with carefully handcrafted embroideries that are stitched to each garment by hand, giving it an exceptional quality and a youthful appearance.

Her beautiful outfits were completed with exclusive bags from MAGALIE MARBELLA, a brand consecrated to handcrafting luxury bags that perfectly suit Juana Martín’s outfits; shoes from Spanish brand COPESHOES, who create, directly with Juana, exclusive and high-quality footwear specifically designed for each collection; and the acid and chic accessories by CRITIQUE HEART SUNGLASSES, whose uniquely-designed sunglasses are worn by celebrities all over the world.

Watch out for Juana, she still has a lot to say in the Spanish fashion world, and beyond. She promises to come to London soon but, meanwhile, check out her website: juanamartin.net

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

 

 

Credits

Photography courtesy of Ugo Camera/IFEMA

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?