Categories FashionPosted on

‘Made in Spain’: Absolutely Fashionable 3 – Alvarno

SEEN at the catwalk for MBFWM 16: Alvarno SS17.

Arnaud Maillard y Álvaro Castejón, Alvarno’s creative talents, have a very worldly background. Two opposite poles, “a French man in Madrid and a Spaniard in Paris”, whose journeys around the world and years of experience, separately and in common, along with Karl Lagerfeld, led them to a common venture back in 2009: Alvarno, the luxury fashion brand that blends “the light of Madrid and the spirit of Paris” in their collections. They left Paris and embraced Madrid in search of that magic light, but always keeping their cosmopolitan projection. They were the ones chosen to design a capsule collection in collaboration with Disney Lucasfilm on the occasion of the Star War’s celebration, which was exhibited at London’s Somerset House last July.

“London fascinates us”, Álvaro told us backstage, just minutes before presenting Alvarno’s SS17 collection. He also revealed us what the show was about. Was it inspired by London’s after-parties? The presentation of their SS17 collection had a spectacular staging. The catwalk, full of Smart cars, simulated a parking lot at a disco. It’s seven o’clock in the morning and the girls are returning to their cars from ‘Alvarno’s Club’ after partying all night long.

Their proposal, full of colour and energy, dived into the imaginary of Georgia O’Keeffe’s abstract flowers, with Alvarno’s characteristic baroque touch, to dress a luxury jet-setting woman for whom life is an endless party. The collection showed Alvarno’s minimalistic silhouettes with exuberantly rich baroque details.

Colours transmit the emotional strength to dress with confidence and strength, as the quintessential Alvarno woman does. Ocean and air are cobalt blue; mystery and seduction are fuchsia; golden and sunny yellow are the source of light and opulence; khaki green transmits the energy of nature, while scarlet orange signifies audacity; white is used to reflect purity, calmness and equilibrium; and black, always deeply royal, symbolises the ink that serves to write a new page and put all other colours into perspective.

For Alvarno, opposite poles should be, and indeed are, harmoniously possible to create a style and an aesthetic based on contradiction; two poles that attract each other, just like Arnaud Maillard and Alvaro Castejón’s origins.

alvarno.com

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

FOTO UGO CAMERA/IFEMA

Credits

Photography courtesy of Ugo Camera/IFEMA

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