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LDF16: MAP to the Start-ups

SEEN was delighted to chat to Jon Marshall of Map Design Consultancy, who founded the company in 2012 with Barber and Osgerby, for whom he worked as Studio Director. Map’s clients include Virgin Atlantic, Google, Yamaha and Panasonic. So with such an impressive line-up of heavy-hitters, it was heartening to see that Map’s pop up shop in Charlotte Road, Shoreditch for the London Design Festival, to showcase some of the new start-ups that they are supporting.

SEEN was delighted to chat to Jon Marshall of Map Design Consultancy, who founded the company in 2012 with Barber and Osgerby, for whom he worked as Studio Director. Map’s clients include Virgin Atlantic, Google, Yamaha and Panasonic. So with such an impressive line-up of heavy-hitters, it was heartening to see that Map’s pop up shop in Charlotte Road, Shoreditch for the London Design Festival, to showcase some of the new start-ups that they are supporting.

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Map specialises in strategy-led industrial design, packaging design and UX/UI, meaning that if a designer has an idea that they want to develop then they can approach Map right at the start, implementing a Kickstarter campaign in order to produce a prototype that they can take to market, as well as accessing development advice and input from Map’s experts.

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Current projects include the Kano Computer Kit – a computer incorporating the Raspberry Pi that anyone can make. Map worked with the company to unify the packaging and product, making it playful and simple to use; The Hackaball Connected Toy – a ball that can be thrown and played with, connected to an iOS app, so that children can alter the behaviour of the ball; Beeline – an innovative compass to guide cyclists through busy streets; and Suzy Snooze – a bedside lamp to help sleep-train babies and toddlers that cleverly integrates a baby alarm.

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In the pop up shop, all elements and stages of development were on show, along with footage of the pitch and process for each idea. SEEN was very impressed by the imaginative and stylish designs, and also the by approachability of Map, who spread the word about their services at fortnightly networking meetings for creatives in Shoreditch. The products are not the only ones of their type to go on the market of course, but as Jon said, there’s plenty of room for everyone and the consumer always has choices to make. Each project takes approximately 18 months to complete, with of course, many Kickstarter donors able to take up the finished project as their reward.

www.mapprojectoffice.com

37-42 Charlotte Road
London
EC2A 3PG