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SEEN at the catwalk for LFW16: Burberry SS17

Last night Burberry closed the fourth day of the LFW with a ‘see now-buy now’ new SS17 men and women’s collection show at the Old Foyles Bookshop. For the first time, the entire collection has been instantly available in Burberry’s flagship store on Regent Street and online in more than 100 countries.

Last night Burberry closed the fourth day of the LFW with a ‘see now-buy now’ new SS17 men and women’s collection show at the Old Foyles Bookshop. For the first time, the entire collection has been instantly available in Burberry’s flagship store on Regent Street and online in more than 100 countries.

The collection, inspired by Orlando, Virginia Woolf’s star of her 1928 novel, and Nancy Lancaster’s vividly coloured Twenties interiors, is more eclectic and charismatic than ever. This bohemian and transgressive inspirational background resulted in a gender and time blending collection ready to shop: Elizabethan-style tunic bodices and ruffs, 18th-century cavalry jackets, thirties-style patterned silk pyjama and dressing gowns, rose pink velvet dinner jackets… The soft colour palette, on both men and women’s pieces, and the prints and embroideries (some of which had been done in collaboration with V&A), were outstanding. The new leather Bridle bag with a fresh and uncomplicated design is a very welcome incorporation to the Burberry’s bag collection.

The show was packed with celebrities: Cara Delevingne, Alexa Chung, Anna Wintour, Jenna Coleman, Samantha Cameron, Erin O’Connor, Freida Pinto, Lily James, Adwoa Aboah… All of them showed their enthusiasm with this new Burberry’s collection under the creative direction of Christopher Bailey, who is changing the way the fashion world goes around. In fact, Ralph Lauren, Tom Ford and Tommy Hilfiger are also doing ‘ready-to-buy’ collections, with other brands also experimenting with this new trend of a limited range of products available as soon as they step onto the catwalk.

Those who cannot wait to shop the new Burberry’s works of art for next spring are indeed very lucky with this revolutionary decision made by Bailey. Shame they’ll have to travel to a warmer part of the world to show it off!

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Credits

Photography courtesy of London Fashion Week

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