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Aquascutum’s SS17 collection at LFW16: The Ultimate Trench Coat

Rainwear and tailoring brand Aquascutum, a glamorous part of London city life for 165 years, presented its SS17 collection last night at ‘One Belgravia’, a beautiful townhouse only a stone’s throw away from Buckingham Palace. ‘Salon1851’, a scenario with elaborate textures and vivid colours, has surprised SEEN with an elegant and sexy collection.

Rainwear and tailoring brand Aquascutum, a glamorous part of London city life for 165 years, presented its SS17 collection last night at ‘One Belgravia’, a beautiful townhouse only a stone’s throw away from Buckingham Palace. ‘Salon1851’, a scenario with elaborate textures and vivid colours, has surprised SEEN with an elegant and sexy collection.

For this SS17 collection, the models wore the brand’s signature trench coats in the elegant and laid-back setting of the townhouse, sipping champagne, presenting a fresher, sexier look for this traditional British brand.

This was the first collection from the new Aquascutum in-house designer Kasha Crampton. He took inspiration from the luxurious set-up from Helmut Newton, the widely imitated fashion photographer, whose provocative, erotically charged black-and-white photos filled many pages of Vogue; and the flower prints on long, easy silk dresses in poppy red (available from Spring 2017) from the contemporary Japanese photographer Noboyushi Araki. The leather accessories, which were made for the presentation by Fleet Ilya, and shoes by Malone Souliers, were also remarkable.

Aquascutum has been part of London life for 165 years and plays an intrinsic role in the history of the trench coat; from the British Government’s commission of John Emary to design an outer garment for the officers in the WW1 trenches, to the invention of the Raglan sleeve, to the deconstruction and re-interpretation of the trench and innovation of modern shower-proof fabrics. Aquascutum has always dressed the powerful, from British Royalty and politicians such as HRH King Edward VII, Winston Churchill, Sophia Loren, Greta Garbo, Sean Connery, Cary Grant, Humphrey Bogart and Peter Sellers, signifying a particular type of glamour and status.

Its name originates from the two Latin words ‘aqua’ (water) and ‘scutum’ (shield), which perfectly describes its function. Aquascutum was founded in 1851 by John Emary to provide stylish protection from the unpredictable British weather. He invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain repellent cloth. 

With this SS17 collection, Aquascutum continues its mission to protect us from the weather whilst remaining rooted in excellent British tailoring, delivering understated British elegance, for a fresh and sexy look.

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Credits

Photography courtesy of London Fashion Week