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Burberry Channels the Spirit of Orlando for FW16

SEEN has long been an admirer of Virginia Woolf’s gender-bending novel Orlando and of the acclaimed film by Sally Potter, so we’re looking forward to the promised romanticism of the new collection from Burberry for London’s forthcoming Fashion Week.

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf, Orlando

SEEN has long been an admirer of Virginia Woolf’s gender-bending novel Orlando and of the acclaimed film by Sally Potter, so we’re looking forward to the promised romanticism of the new collection from Burberry for London’s forthcoming Fashion Week.

The campaign images were shot by world-famous photographer Mario Testino at the Walker Art Gallery in Liverpool, featuring model Jean Campbell, Alex Dragulele and also Cavan McCarthy of the band Swim Deep, who will embody Orlando’s famous androgynous beauty and historicism in Burberry’s latest creations.

Interestingly, the campaign will also feature images of some of the craftspeople behind Burberry in a portfolio to be released immediately after the launch; a reminder perhaps of the centuries-old skills, patience and technique that go into making garments, even if they can be pre-ordered straight off the catwalk.

Burberry’s show will combine menswear and womenswear for the first time and will be held in a new venue: Maker’s House in Soho, as opposed to their usual space in Kensington Gardens. The venue will remain open for a week after the collection’s debut on the 19th September, for special themed events. The show will be live-streamed at 19.30 hours (BST). SEEN will certainly be logging in.

seen london jean-campbell-cavan-mccarthy-burberry-ss17-advertising-campaign
Photo: Courtesy of Burberry

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