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Craig Green: The Models Who Fell To Earth

SEEN is a huge fan of new tech and Craig Green so you can imagine our delight when we saw the beautiful footage and shots from his AW16 collection. Not that he has anything against photographers per se, he wanted to ring the changes visually. Now that drone technology is set to become a greater part of modern life than ever, Green has clearly got ahead of the curve.

SEEN is a huge fan of new tech and Craig Green so you can imagine our delight when we saw the beautiful footage and shots from his AW16 collection. Not that he has anything against photographers per se, he wanted to ring the changes visually. Now that drone technology is set to become a greater part of modern life than ever, Green has clearly got ahead of the curve.

The pictures have an otherworldly, almost alien aspect; as if the models were cryogenically frozen and are set to be awakened on a brave new world. Narrative in fashion is nothing new, of course, but it’s rare to see images that seem so refreshingly different. Thirty looks are shot from above with art direction by Ben Kelway and styling by Robbie Spencer, evoking the lush photographic documentary style of National Geographic.

The alien appearance is enhanced by the colours and materials in the pictures. Models lie on black sand, or on sandy beaches whose topography looks ancient, safely encased in what look like hazmat suits. In others, they look almost ravaged; nothing left of them but their bleached bones, like an offering to the gods. Another sees the stripes on their suits echoing the shape underneath them of some weird futuristic animal.

The materials Green uses seem at once vintage yet repurposed for new life. Tailored to be tied in at the waist, and protective rather than revealing, the clothes look retro-fitted, composed of heat-washed silk-embroidered blankets. Not difficult then to imagine the beloved textures and colours of earth’s culture being re-imagined for the future. At once utilitarian and workaday, the models look like an army making planetfall.

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