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DROP DEAD CELEBRATES SONIC THE HEDGEHOG’S ANNIVERSARY

Sheffield-based clothing brand Drop Dead have presented their new collection in collaboration with SEGA to celebrate the 25th anniversary of Sonic the Hedgehog, the legendary video game character. This collection features men’s and women’s t-shirts, hoodies, crewnecks, outerwear, bottoms and accessories, all in keeping with the brand’s unique identity. Outstanding pieces include matching all-over print velour hoodie and joggers, and a custom-patch bomber jacket.

Sheffield-based clothing brand Drop Dead have presented their new collection in collaboration with SEGA to celebrate the 25th anniversary of Sonic the Hedgehog, the legendary video game character. This collection features men’s and women’s t-shirts, hoodies, crewnecks, outerwear, bottoms and accessories, all in keeping with the brand’s unique identity. Outstanding pieces include matching all-over print velour hoodie and joggers, and a custom-patch bomber jacket.

Drop Dead was founded in 2005 by Oliver Sykes, lead singer of metal band Bring Me the Horizon, and has continued to grow organically since then, acquiring a global following, and now known internationally. Drop Dead creates unique designs and cutting-edge clothes for men and women, inspired by an ever-evolving taste in music, art and street culture. Drop Dead’s exclusive designs have been worn by Justin Bieber, Kylie Jenner, Miley Cyrus, Brooklyn Beckham, Noel Fielding, Die Antwoord, Busted, Jamie Campbell Bower, and Britney Spears.

This is Drop Dead’s second collaboration with SEGA. The previous collection was a big hit and, according to SEGA’s Director of Brand Licensing, Jason Rice, ‘this range captures everything our fans love about Sonic, with a unique twist added by Drop Dead’. For Oli, after growing up playing Sonic with his brother, ‘it’s exciting to collaborate with one of my favourite games, and such a legendary name in video gaming’.

All custom-fit Drop Dead pieces are designed in-house at their Sheffield HQ. The collection is available exclusively at their flagship store in London’s Soho and in the brand’s home-town store in Sheffield, as well as online at www.dropdead.co

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DROP DEAD
35 Marshall Street
Soho
London W1F 7EX
Tel: 020 7434 3943

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The nearest tube stations are Oxford Circus and Piccadilly Circus.

Opening Times:
Mon – Sat 10.00 – 7.00pm
Sun – 12.00 – 6.00pm
Bank Holidays 10.00 – 7.00pm

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