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Joshua Kane Partners with LAB SERIES Skincare for LCM SS17

SEEN has been a huge admirer of neo-dandy tailor Joshua Kane since the magazine was born, so we are delighted to attend his latest London Collections Men runway show at Christ Church, Shoreditch this Monday 13th June.

SEEN has been a huge admirer of neo-dandy tailor Joshua Kane since the magazine was born, so we are delighted to attend his latest London Collections Men runway show at Christ Church, Shoreditch this Monday 13th June.

Joshua Kane has always been innovative in his use of technology to create his suits, glasses and accessories, not to mention his video campaign, so his collaboration with LAB SERIES Skincare for Men seems very apt. Their elite team of scientists, researchers and skincare specialists uses modern technology and the latest research on men’s physiological and lifestyle needs to develop their products. LAB SERIES will provide the backstage skin styling at the SS17 show in Shoreditch.

Both brands understand the need to move into a digital ‘tech-based’ landscape, having partnered before in the LCM AW16 in January. On that occasion, their ‘digital’ front-row included entrepreneurs Alex Semenzato, Ross Bailey and Phillip Bock for LAB SERIES. Joshua Kane’s impeccable tailoring incorporates the very latest manufacturing techniques with a love for history and narrative. SEEN can’t wait.

lab1 lab2

www.joshuakanebespoke.com
www.labseries.co.uk

Credits

  • Text Elinor Perry-Smith
  • Illustration John Joe Shaw

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