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House of Peroni – Amare l’Italia (For the Love of Italy) – at Proud East

SEEN adores all things Italian. We are looking forward tremendously to the celebration of Italian culture shortly to open at Proud East in Haggerston, just in time (hopefully) for the gloriously sunny days of early Summer.

SEEN adores all things Italian. We are looking forward tremendously to the celebration of Italian culture shortly to open at Proud East in Haggerston, just in time (hopefully) for the gloriously sunny days of early Summer. Even if it rains, we shall spirit ourselves away to the light and sun of Italy, distracting ourselves with delicious food and drink, fashion, flavours, traditions, icons in what promises to be ‘a stunning experiential space’.

La Bottega

Private Dining Area

Proud East has collaborated with Italian creatives who are the future in Italian style. Fashion designer Margherita Maccapani Missoni will preside over the residency’s style for the duration, whilst Master of Taste Francesco Mazzei and Master Mixologist, the award-winning Simone Caporale will shape the residency’s flavourful dining experiences.

As we luxuriate in Margherita’s elegant spaces, we will be sipping delicious Peroni Nastro Azzuro-infused cocktails created by Simone. We will certainly be trying the menu of Cicchetti (bar snacks) and La Colazione Pigra (Italian brunch) followed by delicious gelato. There will be a series of ticketed events during the residency, to include a floating Negroni bar on the iconic Regent’s Canal, pasta making, and a beautiful Italian green house created by Margherita where you can enjoy an exclusive cocktail.

Sorbetto Spritz + Bottle - Copy

There is even an opportunity to experience a proper Italian family dinner, which is to say a five-course feast. A little slice of Italian heaven on the cool and groovy streets of London’s East End.

www.proudeast.com
www.thehouseofperoni.com