Categories NewsPosted on

FLOOM IN BLOOM

Flower-gifting brand FLOOM was launched earlier this year in London with a view to rolling out nationally and internationally in the near future. FLOOM aims to simplify the process of ordering & sending premium flowers online from top boutiques, without compromising on creativity and quality.

Flower-gifting brand FLOOM was launched earlier this year in London with a view to rolling out nationally and internationally in the near future. FLOOM aims to simplify the process of ordering & sending premium flowers online from top boutiques, without compromising on creativity and quality.

Lana Elie HR-6970
Lana Elie

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The mastermind behind the brand is Paris-born and Bali-raised Lana Elie, who felt that the creativity and values in floristry had long been undervalued and underrepresented. She explains, “having come from working on digital projects in the fashion and luxury sectors, I often sent thank you flowers and was continuously stunned at how dated the floral industry was, both technically and aesthetically. Those leaders who did have websites didn’t offer solutions where I could see exactly what was going to show up, and I constantly had to compromise on packaging quality and limited flower varieties. I wanted a place where the user experience would act as a convenience, not a hindrance. It was also important to be able to offer the florists we hoped to support a simple online solution for their businesses, so our customers could save time while supporting their local florists and never compromise on quality.”

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Lana has searched the city high and low for its true hidden gems, and provided them with a platform to sell through. The bouquets of most mass-market sellers are nowhere to be found as the range on offer is from the passionately skilled florists that FLOOM partners with, such as The Tuk Tuk Flower Studio, Palais, Bloomsbury Flowers, That Flower Shop, Amanda Austin Flowers, Wild Wood London, Sprout London, and The English Flower House amongst other top florists.

FLOOM’s team puts as much thought into making a bouquet as their customers put in to giving one, creating an experience for the customer that captures the burst of natural beauty only a well-chosen bouquet can bring. They are also proud to support local businesses whilst delivering the joy of fresh, seasonal flowers.

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To make an order online, just go to floom.com and enter the postcode of the address you want to send your flowers to. You’ll get a beautifully curated selection of local bouquets to choose from. Simply select your favourite bouquet(s) and send them on their way!

The website also features slick editorial content, showcasing photographers and artists who specialise in botany, alongside fun weekly columns such as Flower of the Week and also presents exclusive digital blooms to download for your desktop and mobile.

www.floom.com

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