Categories NewsPosted on

FLOOM IN BLOOM

Flower-gifting brand FLOOM was launched earlier this year in London with a view to rolling out nationally and internationally in the near future. FLOOM aims to simplify the process of ordering & sending premium flowers online from top boutiques, without compromising on creativity and quality.

Flower-gifting brand FLOOM was launched earlier this year in London with a view to rolling out nationally and internationally in the near future. FLOOM aims to simplify the process of ordering & sending premium flowers online from top boutiques, without compromising on creativity and quality.

Lana Elie HR-6970
Lana Elie

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The mastermind behind the brand is Paris-born and Bali-raised Lana Elie, who felt that the creativity and values in floristry had long been undervalued and underrepresented. She explains, “having come from working on digital projects in the fashion and luxury sectors, I often sent thank you flowers and was continuously stunned at how dated the floral industry was, both technically and aesthetically. Those leaders who did have websites didn’t offer solutions where I could see exactly what was going to show up, and I constantly had to compromise on packaging quality and limited flower varieties. I wanted a place where the user experience would act as a convenience, not a hindrance. It was also important to be able to offer the florists we hoped to support a simple online solution for their businesses, so our customers could save time while supporting their local florists and never compromise on quality.”

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Lana has searched the city high and low for its true hidden gems, and provided them with a platform to sell through. The bouquets of most mass-market sellers are nowhere to be found as the range on offer is from the passionately skilled florists that FLOOM partners with, such as The Tuk Tuk Flower Studio, Palais, Bloomsbury Flowers, That Flower Shop, Amanda Austin Flowers, Wild Wood London, Sprout London, and The English Flower House amongst other top florists.

FLOOM’s team puts as much thought into making a bouquet as their customers put in to giving one, creating an experience for the customer that captures the burst of natural beauty only a well-chosen bouquet can bring. They are also proud to support local businesses whilst delivering the joy of fresh, seasonal flowers.

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To make an order online, just go to floom.com and enter the postcode of the address you want to send your flowers to. You’ll get a beautifully curated selection of local bouquets to choose from. Simply select your favourite bouquet(s) and send them on their way!

The website also features slick editorial content, showcasing photographers and artists who specialise in botany, alongside fun weekly columns such as Flower of the Week and also presents exclusive digital blooms to download for your desktop and mobile.

www.floom.com

Seen this week

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.