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American Vintage: a casual brand with a luxurious feel

American Vintage London’s store opened its doors in December 2015, ten years after Michaël Azoulay created the French brand American Vintage.

American Vintage London’s store opened its doors in December 2015, ten years after Michaël Azoulay created the French brand American Vintage. Instinctive and curious, he sought his inspiration in the streets of the world, surrounding himself with a team of designers to reinvent the basic staples of the modern woman’s wardrobe; for example, the ubiquitous t-shirt, a must-have.

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Located in fashionable Westbourne Grove, American Vintage focuses on basic t-shirts and comfortable and trendy clothes: sweaters, fluid jackets, soft pullovers… Their style is chic and casual at the same time. Simplicity and elegance are the keywords that define American Vintage. In the constant search for new materials and the clever blending of natural fibres, (100% silk, hand-knitted cotton, silk/cotton blend, organic cotton voile…) the garments delicately wrap the body.
Their London shop, like every American Vintage store, from Europe to Asia and the Middle East, has been designed by Aurélie Vagharchak. For summer, they have lovely printed dresses and jumpsuits for women, and trendy jackets and trousers for men.

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The Basic range comes in a richly coloured palette with pigmentary tones of pastel and natural shades. Jerseys, extra-large t-shirts, débardeurs, micro-skirts, baggy blouses… The new summer collection is inspired by nature with fresh and authentic notes and new fabrics.

American Vintage
185 Westbourne Grove
W11 2SB London
(+44) 020 779 224 88

www.americanvintage-store.com

Seen this week

Categories DesignPosted on

Sculpture in the City, Art for Everyone

SEEN thoroughly enjoyed a preview of the 18 new artworks around the financial district’s square mile. Set up by The City of London in 2010, this excellent initiative expands its footprint every year, improving the area and proving that when people are happy, they work better.

Categories ArtPosted on

Alex Evans at the Foundry Gallery, Chelsea Quarter: LDF17

The astute reader will have noticed that SEEN loves art about London. There are many artists in this city who draw (pun intended) their inspiration from it, none more so than Alex Evans whose fractal renderings hint at the entropic nature of urban life and perhaps also our anxieties and isolation in the 21st century. His latest exhibition ‘Invisible Systems’ can be seen at the Foundry Gallery, tucked away off the King’s Road until 26th October.

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