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American Vintage: a casual brand with a luxurious feel

American Vintage London’s store opened its doors in December 2015, ten years after Michaël Azoulay created the French brand American Vintage.

American Vintage London’s store opened its doors in December 2015, ten years after Michaël Azoulay created the French brand American Vintage. Instinctive and curious, he sought his inspiration in the streets of the world, surrounding himself with a team of designers to reinvent the basic staples of the modern woman’s wardrobe; for example, the ubiquitous t-shirt, a must-have.

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Located in fashionable Westbourne Grove, American Vintage focuses on basic t-shirts and comfortable and trendy clothes: sweaters, fluid jackets, soft pullovers… Their style is chic and casual at the same time. Simplicity and elegance are the keywords that define American Vintage. In the constant search for new materials and the clever blending of natural fibres, (100% silk, hand-knitted cotton, silk/cotton blend, organic cotton voile…) the garments delicately wrap the body.
Their London shop, like every American Vintage store, from Europe to Asia and the Middle East, has been designed by Aurélie Vagharchak. For summer, they have lovely printed dresses and jumpsuits for women, and trendy jackets and trousers for men.

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The Basic range comes in a richly coloured palette with pigmentary tones of pastel and natural shades. Jerseys, extra-large t-shirts, débardeurs, micro-skirts, baggy blouses… The new summer collection is inspired by nature with fresh and authentic notes and new fabrics.

American Vintage
185 Westbourne Grove
W11 2SB London
(+44) 020 779 224 88

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