Categories FashionPosted on


allSisters was born to allow women to move freely in and out of the water. allSisters emphasizes the use of recycled materials that are innovative, high quality and also supports ethical codes of manufacture.


Patricia, everyone just loved the swimsuit that we used on the Punkarella shoot. It was sexy, stylish yet very well-constructed. What came first for allSisters – the way it looked or how it was made?

allSisters was born to allow women to move freely in and out of the water. allSisters emphasizes the use of recycled materials that are innovative, high quality and also supports ethical codes of manufacture. We believe that fashion and sustainability can go hand in hand. We did huge research to find high quality recycled fabrics and paper. The lycra we use contains almost 80% recycled polyamide to create a soft and durable material of very high quality.

How did allSisters combine Eco-consciousness, fair trade practices and such a strong design ethic?

I couldn’t imagine creating a fashion brand in any other way and I believe that all businesses should opt for a sustainable business model.  We are always hard at work finding sustainable materials to produce a responsible brand that can compete in the fashion industry.

Are there plans for allSisters to branch out with other colours, if that doesn’t compromise the environmental considerations of manufacture?

We are constantly looking for recycled fabrics and other ways to produce responsibly. Of course we love colours, textures and patterns, but we are more focused on shape to emphasise women’s silhouettes, giving them the power and confidence to feel sexy, in and out of the water.


Where do allSisters produce their pieces?

We try to produce everything in Barcelona, my home city. We believe in local trade for a global world.

Is the location of manufacture important to you?

Yes, it is important to reduce waste and help your immediate social environment.

With the emphasis on durability and design, do allSisters anticipate that their customers will have a capsule collection of swimwear to last many years?

For sure! allSisters wants to be the preferred brand for all active women who live a passionate life, who love fashion and sport. We believe that the swimsuits must be like them – multifunctional to suit their needs.

Do you see fashion and sustainability as a game-changer?

The entire world has to make that change. The fashion industry must empower a new movement promoting the reuse of waste. We must develop new ethical resources.


Given the environmental considerations of manufacture, what washing advice would you give to the readers of SeenLondon who buy one of allSisters beautiful pieces?

Always handwash and dry in the shade. Use biodegradable soap sparingly.

SeenLondon co-opted the cut-out swimsuit as daywear for our Punkarella shoot, as it perfectly embodied the strong look we were going for. How do you feel about that?

I love to take swimsuits from ocean to outfit. You did a great job, styling Punkarella.

And finally, Patricia, please complete the following sentence:

 ‘when in doubt, wear_____’
‘…a black outfit! It’s always a good idea.’


  • Text Elinor Perry-Smith
  • Photography Pedro Rosenblat
  • Styling Alegna Merlino
  • Make Up Monika Swiatek
  • Model Cara Smith @ NAMED MODELS
  • Model Will Stead @ PRM AGENCY

Seen this week

Categories FashionPosted on

MO-GA: Perfectly Imperfect

As the Sun shines on Earth, so MO-GA’s gender-fluid designs grace the bodies of everyone, rejoicing in ambiguity. Multiple sleeves and feathers recall the animal kingdom in all its glorious diversity; it’s a new aesthetic.

Categories Food&DrinkPosted on

Cocktails at the General Store

SEEN is tireless in her cocktail research, and very much enjoyed travelling to Highbury last week to try The General Store’s new summer cocktail menu and to check out the new interior. She was delighted to sample a Honey Mimosa, very sweet and fruity and just the ticket after a hot journey. It was, as its name suggests, a Mimosa with just a touch of honey.

Categories ArtPosted on

Canaletto: A Drawing Workshop with Alexandra Blum

SEEN has long been an admirer of Alexandra Blum’s liminal and apocalyptic renderings of London’s urban spaces, in which the capital seems ever-changing. It is the artist’s job to capture not only space but the passage of time itself.

Categories MusicPosted on

Rock the Strand is Back Thursday 27th July

One of SEEN’s favourite live music events, Rock the Strand, returns to Strand Palace Hotel on Thursday 27th July for a summer showcase featuring a stellar line-up of talented artists. Curated by industry mogul Tony Moore, Rock the Strand is a free music night that showcases an eclectic range of genres from indie alt-folk to country from emerging new talent and established acts, highlighting the UK’s varied and diverse musical landscape.

Categories GuidePosted on

Love Hunt at the British Museum

SEEN had the pleasure (pun intended) of being invited to a ‘Love Hunt’ at the British Museum. The museum, founded in 1753, is committed to preserving art, culture and history, and has collected around 8 million objects. These artefacts come from every corner of the world, revealing a fragment of many significant moments in time, from Mesopotamia to the Vikings; from the Inuits to the Indians. So, when one embarks on a visit to the world famous British Museum, where does one start?