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The Hipster is dead, long live the Hepcat

Forget everything you ever knew about the Hipster.

Forget everything you ever knew about the Hipster. Today’s incarnation is done with snoods, he’d rather stick to classic designs when he’s picking up his skinny latte. He considers your name for his next tattoo, and when he needs to move fast, he has exactly the right clothes. Go Hepcat! You know we all want to chase you…

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Credits

  • Photography Pedro Rosenblat
  • Model Mitchell Smith